Gradial Raises $35M Series B to Accelerate Adoption of Its Agentic Marketing Platform

Gradial has secured $35 million in Series B funding, led by VMG with participation from Madrona and Pruven, bringing the company’s total funding to $55 million. This milestone underscores the rapid momentum behind Gradial’s vision for agentic marketing and the growing enterprise demand for AI-powered execution. As the company scales, Gradial is also gearing up for Gradial Frontier, the world’s first conference dedicated to agentic marketing.

The Road to Enterprise-Wide Marketing Transformation

Founded in 2023, shortly after the emergence of ChatGPT, Gradial recognized a gap in how AI was being applied to marketing. While early adoption focused heavily on content generation, enterprise marketers revealed a deeper challenge: operational bottlenecks. From workflow complexity to fragmented tools and manual handoffs, teams struggled not with ideation-but with execution.

Marketing leaders echoed the same sentiment: AI agents could produce content, but they couldn’t do the work. Delivering a single web page still required more than 10 roles-project management, Figma design, development, copywriting, asset management, CMS authoring, QA, and multiple approval layers. What should take hours routinely took weeks, creating massive backlogs and forcing teams to do more with less.

Gradial set out to solve this systemic operational overload by focusing on the content supply chain and the workflow gaps that slowed teams down. From day one, the company prioritized execution as the foundation of its platform, enabling enterprises to operationalize AI across their organizations and become part of the 5% of companies seeing meaningful GenAI impact.

Also Read: Gradial and Stagwell Team Up to Bring “Agentic Marketing” to More Brands

The Rise of the Agentic Marketing Platform

As Gradial streamlined execution, customers began using the platform for adjacent needs such as translation, experimentation, QA, and richer content creation. This shift positioned Gradial as a comprehensive agentic marketing platform, orchestrating a coordinated team of AI agents capable of executing marketing tasks end-to-end.

Gradial’s platform delivers four outcomes simultaneously:

• Speed: Execution time reduced by more than 80%.
• Throughput: Teams launch significantly more campaigns without additional resources.
• Intelligence: By automating workflows and analyzing performance data, agents simulate customer journeys and proactively recommend website enhancements.
• Quality: Centralized governance ensures consistent brand, design, and accessibility standards—often achieving near-perfect quality.

Powering Marketing for the World’s Largest Enterprises

Today, Gradial is embedded in the operations of leading global brands. The platform is streamlining AWS’s redesign and migration of thousands of pages across diverse content systems. T-Mobile is using Gradial to accelerate go-to-market efforts, and Prudential is leveraging the platform as a digital co-worker to drive personalization at scale.

With fresh funding and fast-rising enterprise adoption, Gradial is poised to bring agentic marketing to every organization—redefining how teams execute, optimize, and scale marketing in the GenAI era.