Revolutionizing Ad Buying, Optimization, and Insights for a Seamless Experience
Orange Apron Media, the retail media arm of The Home Depot, has announced an exciting new chapter for advertisers with the launch of Orange Access. This innovative self-service ad platform, powered by Vantage, empowers advertisers to effortlessly plan, activate, optimize, and track their media campaigns with The Home Depot—all from a single, user-friendly interface. This launch builds on the self-service features introduced earlier this year, designed to help advertisers expand their reach beyond just HomeDepot.com.
In addition to simplifying campaign activation and management, Orange Access boasts an advanced Insights module that provides advertisers with tailored campaign data and business intelligence. With real-time dashboards and robust export capabilities, advertisers can gain a deeper understanding of their campaign performance and make informed adjustments to better align with their business objectives.
“Orange Access marks a significant advancement in the advertising journey for our partners,” said Melanie Babcock, vice president of Orange Apron Media and Monetization. “This platform not only streamlines the process but also equips advertisers with the tools and insights they need to craft meaningful campaigns that drive their business forward.”
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Key features of Orange Access include:
- The ability to launch both onsite and offsite campaigns with comprehensive reporting, all within a single platform.
- A guided tutorial for seamless campaign setup that promotes best practices and optimal outcomes.
- Enhanced creative technology to easily build banner ads with greater control.
- Real-time information on campaign pacing to ensure effectiveness and efficiency.
- Improved targeting and placement options to help brands connect with customers at the right time and place, both onsite and offsite.
- Intuitive measurement and reporting dashboards that provide essential media diagnostics and key business metrics, such as platform attribution and in-store sales for onsite campaigns.
- Streamlined billing and reconciliation processes.
To further bolster the capabilities of Orange Access, Orange Apron Media partnered with Pentaleap and Kevel, leveraging their expertise and technology to enhance onsite campaign performance and improve advertising inventory for suppliers.
“We’re committed to listening to our supplier partners and continuously evolving to meet their needs,” Babcock added. “By incorporating feedback on new ad units, a unified user interface, and enhanced measurement capabilities, we aim to create a more relevant shopping experience for our customers.”
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