Informa TechTarget and Salesloft Partner to Accelerate Revenue with AI-Driven, Intent-Led Prospecting

Informa TechTarget, a global growth accelerator and leader in B2B technology intent data, has announced a strategic partnership with Salesloft, a top Revenue Orchestration Platform trusted by leading B2B organizations. This new collaboration introduces a native integration designed to empower revenue teams to drive stronger pipeline and accelerate sales by connecting with high-intent buyers at precisely the right moment.

In a market where outbound teams often struggle to cut through noise, the combined solution from Informa TechTarget and Salesloft simplifies and strengthens prospecting efforts. The integration allows sellers to engage real, in-market buyers—not cold contacts—by seamlessly connecting permissioned, intent-rich leads from Priority Engine, TechTarget’s flagship intent data platform, into targeted Salesloft cadences.

“While 85% of BDRs are laser-focused on outbound prospecting, many of them waste precious cycles pursuing cold contacts who aren’t ready to buy. We help reps hit their pipeline targets by identifying buyers who are actively researching relevant solutions through their membership to our trusted editorial communities,” said Jillian Coffin, Senior Vice President of Customer Enablement and Strategy, Informa TechTarget. “By automatically delivering these active, permissioned contacts into topically aligned Salesloft cadences, we help sellers engage the right people with the right message at the right time so they can convert more interest into opportunity.”

Also Read: Informa TechTarget and Outreach Join Forces to Transform Intelligent Prospecting and Accelerate B2B Sales Pipelines

Purpose-Built for Modern Sales Teams

This new integration enables revenue teams to:

• Streamline prospecting workflows between Informa TechTarget and Salesloft to improve efficiency.
• Add Active Prospects from TechTarget’s Priority Engine into Salesloft cadences with just a few clicks.
• Automate weekly delivery of new, high-intent contacts directly into topically relevant cadences—accelerating outreach without extra lift.

“The combination of Informa TechTarget’s active, permissioned contacts with Salesloft’s engagement capabilities gives sales teams a meaningful advantage,” said Lesley Renna, SVP of Alliances and Ecosystem at Salesloft. “This integration helps our joint customers drive higher productivity and conversion rates by automatically adding prospects in an active buying cycle to Salesloft Cadences tailored to the topics that matter most to them.”

Proven Results, Tangible Impact

Sales teams using the integration can expect three key benefits:

• Precision Targeting: Unlock seller focus with access to verified, person-level intent data that pinpoints active buyers in territories or account-based marketing (ABM) lists.
• Accelerated Engagement: Automatically surface new individuals beginning their buyer journey and route them into Salesloft cadences, reducing the lag between intent signal and seller response.
• Higher Conversion Rates: Equip reps with detailed insights into individual buyer behavior—including pain points and topical interests—so they can tailor outreach and drive meaningful, conversion-ready conversations.

“The Add to SEP feature integration between Priority Engine and Salesloft is impressively intuitive. I love how new additions appear right at the top in Salesloft,” said Theresa Woodiel, Director, ABM & Integrated Marketing at Deep Instinct. “The seamless workflow means our reps can instantly see and engage with their newest priority contacts. It’s exactly the kind of straightforward, efficient solution our team needs.”

Together, Informa TechTarget and Salesloft are reshaping how B2B sales organizations connect with today’s tech buyers—delivering speed, personalization, and smarter engagement through the power of real-time intent.