INFUSE has announced a strategic partnership with G2 to integrate G2’s Buyer Intent data into its AI-powered full-funnel demand engine, enabling marketers to better identify and engage in-market buyers. By leveraging real-time insights from G2, INFUSE allows users to prioritize accounts and buying groups actively researching solutions and deliver personalized, timely content that aligns with buyer behavior. This integration enhances targeting precision, shortens sales cycles, and improves lead-to-revenue conversion by activating demand programs based on verified intent signals.
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Through INFUSE’s Demand Accelerator platform, marketers gain full-funnel attribution and performance tracking, ensuring measurable ROI from top to bottom of the funnel. The partnership is supported by INFUSE’s global team of over 1,400 demand professionals, offering scalable execution across channels. Additionally, new initiatives such as INFUSE 100 give clients access to verified, nurture-ready leads to jumpstart pipeline growth. Together, INFUSE and G2 are reshaping the future of B2B marketing by combining rich intent data with powerful demand activation capabilities, enabling businesses to turn buyer interest into revenue more efficiently and effectively.
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