On November 12, 2024, at Web Summit, Jasper, the top AI marketing platform, unveiled the industry’s first AI-powered knowledge and context layer tailored specifically for marketing. Built on Jasper’s new Brand IQ and Marketing IQ technologies, this breakthrough allows marketers to scale on-brand content and campaigns effortlessly. Jasper is now the only platform that ensures automatic brand compliance across text and visual content, marking a significant advancement in its mission to empower marketers through AI.
These new AI capabilities address a critical gap for enterprise marketing teams, who have faced challenges with generic AI solutions lacking marketing-specific intelligence and brand control. As an LLM-agnostic provider, Jasper operates 39 different LLMs, each customized for specific AI use cases. By integrating marketing expertise and brand guidelines directly into each model, Jasper delivers a powerful platform that thinks like a marketer and acts as a brand guardian.
“Marketers don’t have time to teach AI the basics of marketing or train it on every aspect of a brand’s guidelines,” said Timothy Young, CEO of Jasper. “Brand IQ and Marketing IQ embed marketing expertise, letting teams focus on strategy while AI manages content scaling and brand compliance. This technology transforms how marketers operate.”
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Brand IQ: Elevating Brand Consistency Across Content
Brand IQ provides advanced brand control for both text and visual content by embedding unique brand guidelines into the AI model. With Brand IQ, Jasper becomes the first platform to support image brand compliance, allowing marketers to:
- Embed brand guidelines into the model for text and images, using no-code or API tools for easy rule application
- Access an intuitive UI for refining voice, tone, and style
- Ensure consistent brand identity across content without manual checks
Brand IQ is particularly valuable for B2C companies handling large volumes of promotional images. For example, a global retail client uses Brand IQ to maintain brand alignment across thousands of product images, while a media client leverages it to scale social media content across franchises, saving hundreds of hours in brand reviews.
Marketing IQ: Built-In Marketing Intelligence for Enhanced Output
Marketing IQ provides a dedicated marketing knowledge layer that significantly improves AI’s support for marketing use cases. As the only AI platform with built-in marketing expertise, Jasper also includes multimodal capabilities, enabling visual media formats (e.g., images, videos, and slides) to inform content outputs.
Key features include:
- Multimodal outputs, like text-to-image and image-to-text
- Marketing best practices embedded directly into the model
- Higher quality, more accurate marketing outputs
- Reduced time on prompt engineering
Jasper’s AI marketing solutions have seen a surge in demand, with enterprise revenue doubling over the past year. Trusted by nearly 20% of the Fortune 500, including brands like Prudential, Ulta Beauty, and Wayfair, Jasper now serves the largest global AI marketing community, with 125,000 members and over 850 enterprise clients.
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