Klaviyo, the company that powers smarter digital relationships, announced the launch of Klaviyo AI. Klaviyo AI, complete with industry-leading features, empowers businesses to unlock revenue-driving opportunities and deliver exceptional customer experiences across channels.
In an era where consumer expectations for seamless, personalized interactions are at an all-time high, brands must deliver experiences that are relevant and intuitive.
“At Klaviyo, we believe the future of marketing is autonomous – and that technology should make it easier for marketers to focus on what matters: ideas, strategy and creating,” said Andrew Bialecki, co-founder and CEO of Klaviyo. “Today we’re excited to launch Klaviyo AI and empower our customers to leverage our full suite of AI capabilities and drive revenue. AI has always been ingrained in our DNA. We started with predictive analytics, to help anticipate consumer needs. We then expanded into generative capabilities to streamline work and accelerate content creation. Now we’re focused on autonomous AI, and creating a platform that continuously learns and adapts, refining strategies for the best outcomes in a fraction of the time.”
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AI has always been fundamental to powering Klaviyo, and today it gets better with several new features, including:
- Segments AI generates complex segments for you in seconds based on simple audience prompts.
- Email AI creates high-performing email content by inputting your campaign goals and creating an on-brand email in seconds.
- Forms AI uses AI to optimize web forms for conversion by testing multiple versions of your form to find the highest-converting display time.
In addition to these new offerings, Klaviyo AI capabilities include:
- Predictive analytics forecasts next order date, lifetime value, spending potential, predicted demographics, and more to deliver relevant experiences that convert. Klaviyo AI automatically generates predictive insights for each profile based not only on individual spending behavior, but data across all Klaviyo customers.
- Product recommendations analyze all your products, narrow them down to the perfect ones for each individual consumer, and place those curated recommendations in inboxes within minutes.
- Personalized benchmarks show how key metrics stack up against brands similar to you across our 135,000 customers. This helps you predict hidden strategic opportunities by identifying where to improve.
- Guided warming automatically warms your sending infrastructure and offers guidance to help keep your emails out of spam folders.
- A/B testing handles all your testing for sign-up forms, campaigns, flows, and more. With A/B testing, we’ll automatically choose and send the winner based on statistical significance.
Klaviyo customer and men’s personal care brand, Every Man Jack, uses Klaviyo AI to generate personalized predictions about each of their subscribers, including forecasting when a consumer will place their next order. Now, they can easily see the impact of AI-powered predictions – 12.4% of their Klaviyo revenue is driven by predictive insights.
“I trust and value Klaviyo AI because it saves me time, it helps me leverage our consumer data to personalize our email timing and strategies, and, most importantly, I maintain complete control over how and when it’s used,” said Troy Petrunoff, senior retention marketing manager at Every Man Jack. “Klaviyo’s integrations and AI allow me to weave a very intricate web.”
SOURCE : BusinessWire
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