Platform Partnership Elevates Mobile Application Omnichannel Attribution for Brands
IZEA Worldwide, Inc., the premier provider of influencer marketing technology, data, and services for leading brands, announced it is partnering with Kochava, the leading real-time data solutions company for omnichannel attribution and measurement. Central to the relationship, IZEA will be named an Authorized Partner of Kochava, and Kochava will join the fast-growing IZEA Solution Partner Program.
“Influencer marketing is experiencing a monumental shift into lower-funnel activations and ROI measurement,” said Nick Giannopoulos, Manager of Media & Partnerships at IZEA. “The mobile app sector is no exception. By enlisting Influencers as a medium to drive not only awareness but attributable downloads of apps via our partnership with Kochava, our two lines of business can work together to accomplish this goal.”
The mobile commerce sector is growing quickly, accelerated by the pandemic. This presents an opportunity for influencers and marketers alike to capitalize on the growing trend toward “mcommerce,” which eMarketer’s Mcommerce Forecast 2021 estimates will account for 10% of total retail sales by 2025. eMarketer estimates in an episode of the Behind the Numbers podcast published in 2021 that U.S. adults spent an average of 4 hours and 23 minutes on non-voice mobile activities in 2021, and the figure will increase to 4 hours and 29 minutes in 2022. During their time on social media, eMarketer estimates in “Which social networks excel at holding users’ attention?” (January 2022) that users spend an average of 38 minutes per day on TikTok, 35 minutes on Twitter, and 31 minutes on Facebook.
“Since we launched the program, we have seen overwhelming success watching partners and marketers grow,” said Jason Hicks, GM, m/OS at Kochava. “We are thrilled to add IZEA as a great new partner, especially as influencer marketing is a key component in the marketing mix.”
Authorized Partners are required to attend Kochava discovery sessions for in-depth training, which IZEA has successfully completed. The focus of these sessions is on key marketing functions of the Kochava Marketers Operating System™ (m/OS), which is the foundation for marketing success across the largest enterprise brands in the world. In addition, IZEA will be listed as such in the Kochava Media Index, the largest advertising database in the world.