MarTech 360 Interview With Ron Jaworski, CEO at Trinity Audio

By Krutika Parmaj Last updated Apr 21, 2022

Could tell us about you your journey in technology?

In 2014, alongside some friends, I launched a video startup that went through several evolutions that led to a 13 million dollar acquisition. But my passion was always in audio, and I continued to look for ways to shape the format into a more engaging experience.

Ultimately, Trinity Audio was born from an epiphany that I had in an elevator when I was reading an article. I exited the elevator, got into my car, and thought to myself, “Why don’t we have a simple solution to read an article out loud to people while they’re busy doing other things?”

It became my goal to create a platform that strategically unified and evolved how owners of content deliver audio experiences, so I decided to build it. That is how Trinity Audio was born in 2018.

Forming Trinity Audio was a true passion, as it unites my enthusiasm for audio and people around a service that benefits all.

What challenges did the Covid-19 pandemic pose for your team?

The main challenge was not being able to meet our partners and prospects face to face, which is still the best way to create, conduct and maintain relationships.

What sets Trinity Audio apart from the competition?

Trinity Audio is the only unified AI audio platform for helping publishers and content creators build their audio future and provide audio experiences for their audiences.

We developed a few unique products that set us apart from other audio solutions. Such features are the Lexicons to fine-tune the audio pronunciations, the Multiple Articles recommendation algorithm, our unique integration that is robust and scalable, and the integration of audio within newsletters.

How do you envisage Audio advertising evolving, in the years to come?

I would say that voice features within audio advertising would stop being a niche and become widely spread, I can’t think of a better way to measure user engagement with audio ads.

How can business owners leverage Audio to optimize their digital outreach?

Based on what we experience with our partners, audio plays a major part in making content accessible. There is an increase in content consumption in an audio format, as readers can now listen to content on the go. Content creators can also distribute their audio on leading audio platforms while creating more channels and broadening their audience base.

We have a saying in our company, While content is the king, distribution is the queen, and audio is the easiest, fastest and cheapest way to get your content out there

As a business leader, what metrics do you use to define success?

I define success by looking at the value and growth parametric.

The value is making sure our product is solving the problem and improving it to create even greater value and growth that can be measured by revenue, number of clients, reach, etc.

How do you see Marketing Automation impacting the traditional sales and Marketing Funnels?

Marketing automation impacts traditional sales and marketing by basically putting it on steroids.

We use it to identify qualified leads, and influence users’ retention by reacting faster and more efficiently to users’ actions. We are able to deliver the right message to the right user, at the right time. Automated advertising campaigns help us target relevant clients and industries while making the most out of our budget and resources.

The analytics enables us to improve our marketing and sales efforts, focus them based on our users’ needs and expectations, and achieve growth while utilizing our resources.