Omnicom announced it has been named a Leader in “The Forrester Wave™: Marketing Creative and Content Services, Q1 2025” by Forrester Research, Inc. Within Forrester’s 17-criterion evaluation, Omnicom’s participating networks – Omnicom Precision Marketing Group (OPMG) and Omnicom Advertising Group (OAG) – received the highest scores possible in seven and four criteria, respectively.
OPMG was named a Leader in the evaluation and tied for the highest score in the Strategy category among all participating companies. It received the highest possible scores in the creative and content production, creative commerce, influencer marketing, partner ecosystem, performance creative, pricing flexibility and transparency, and talent strategy criteria. The Forrester evaluation noted that, “Enterprise brands with the need to scale data-driven creativity should consider OPMG.”
OAG, which officially launched on January 1, 2025, was also recognized in the evaluation, coming in as a Strong Performer and having the second-highest Current Offering category score among all participating companies. It received the highest possible scores in the brand strategy, creative and content development, global delivery strategy, and performance creative criteria. The Forrester evaluation noted that, “Global enterprise brands that demand creative excellence should consider Omnicom Advertising Group.”
Also Read: CaptivateIQ Named a Leader in Forrester Wave for Sales Performance Management
“As a company deeply committed to driving meaningful outcomes for our clients, we believe Omnicom’s strong performance on the Forrester Wave™ is a reflection of our relentless focus on innovation, collaboration, and delivering best-in-class solutions at every step of the customer journey,” said John Wren, Chairman and CEO of Omnicom. “For us, being the only company designated as a Leader in the Commerce, Media and Creative Waves underscores the extraordinary talent across our global network and our ability to stay ahead in an ever-evolving industry. I want to congratulate OPMG and OAG on this recognition.”
SOURCE: PRNewswire
Comments are closed.