AdCellerant Launches AI Media Planner to Help Sellers Cut Through Media Planning Complexity

AdCellerant, a major digital advertising technology company, has recently rolled out the AI Media Planner, a new feature of its Ui.Marketing platform. The new feature aims to optimize the media planning process for advertising agencies and media sellers. It tackles one of the most challenging tasks in digital advertising, which is creating a sound and defendable media plan within a short period of time.

With increasingly fragmented digital media ecosystems, the job of sellers is to assess hundreds of advertising opportunities, rationalize budget spend with precision, and craft compelling proposals in record time. Historically, media planning has often started from a clean slate, resulting in inefficiencies that have extended deal cycles and placed additional burdens on sales and strategy teams. AI Media Planner is built to remove this friction by offering a systematic, data-driven starting point for proposal creation.

The new solution takes basic campaign inputs such as business goals, budgets, and timelines and turns them into audience insights, customer personas, and media product recommendations. Rather than supplanting human insight, AI Media Planner offers smart starting points that can be tailored and adjusted for specific client needs by the expertise of sales and strategy teams.

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“Proposal creation is where strategy, speed, and confidence all collide,” said Ricky Cutler, Product Manager at AdCellerant. “AI Media Planner helps teams move past guesswork by providing intelligent starting points for media planning—while still giving sellers and strategists full control to customize and refine every recommendation.”

Built with the intention of being used in real-world digital advertising campaigns, AI Media Planner has the ability to handle a wide variety of campaign types, such as retail, travel and tourism, automotive sales and service, and healthcare awareness or appointment-driven campaigns. By being able to handle a wide variety of verticals, the software allows partners to provide more relevant and goal-oriented media plans.

Since AI Media Planner is directly integrated into the Ui.Marketing platform, AdCellerant partners are able to utilize this feature without having to implement any new systems or change the way they currently work. All recommendations are fully editable and white-labeled, which means that partners are able to complete and export media plans that are branded with their own identity while still retaining complete control over their clients.

“Our partners want smarter tools, but they also want transparency and control,” said Shelby Carlson, COO and Co-Founder of AdCellerant. “The launch of AI Media Planner reflects our belief that the best results come from pairing advanced technology with human insight, accountability, and expertise.”

AI Media Planner is a component of AdCellerant’s overall AI vision aimed at minimizing manual work, maximizing understanding, and enabling scalable growth for its partner ecosystem. Offered in a completely white-labeled solution, this new feature further emphasizes AdCellerant’s dedication to enabling agencies and media sellers to work more efficiently while winning and maintaining more business.