Axis & Gravite Announce Strategic Partnership to Elevate Programmatic Advertising Capabilities

Axis, a global programmatic platform, is pleased to announce a strategic partnership with Gravite, a leading force in in-app ad monetisation. The aim of collaboration is to deliver superior performance and increased ad revenue for publishers while ensuring that advertisers reach their target audiences with precision.

Gravite, known for its innovative SDK technology and expansive direct in-app inventory, offers seamless access to premium sources. This aligns perfectly with Axis’s mission of delivering high-quality, targeted ad placements. Through this partnership, Axis will leverage its strong demand-side platform to better monetise Gravite’s inventory, providing advertisers with a highly engaged audience and delivering impactful results.

With this collaboration, Gravite joins the growing list of partners directly trading with Axis, gaining access to premium inventory sources, exclusive partnerships, and custom integration options. While Gravite connects directly to Axis programmatic platform, advertisers using Axis’s connector will still have access to Gravite’s inventory.

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Ann Tarasewicz, CEO, Axis; “We are thrilled to partner with Gravite, a company renowned for its innovative technology and high-quality inventory. Gravite’s direct SDK and connection to first-party sources are exactly what our demand needs. By working with Gravite and providing a one-hop solution between us and the source, we are able to drive better advertising performance and outcomes.”

Gonzalo Penas, demand partnerships, Gravite; “Partnering with Axis enables us to scale our inventory monetisation efforts. Our technology has always focused on offering the best monetisation opportunities to our publishers, and Axis’s demand capabilities resonate with our mission. Together, we’re confident this will open new opportunities for both publishers and advertisers.”

SOURCE: ExchangeWire