Collaboration of Dstillery and Index Exchange Promises Enhanced Ad Targeting Innovations

On October 1, 2024, Dstillery, a leader in AI-driven ad targeting, announced its new partnership with Index Exchange Inc., one of the world’s largest independent supply-side platforms (SSPs). This collaboration, facilitated by Index Marketplaces, underscores both companies’ commitment to assisting brands and agencies in navigating the complexities of today’s digital landscape through smarter and more effective ad targeting.

The Dstillery-Index Exchange partnership offers a comprehensive suite of audience solutions from Dstillery, including over 15,000 ID-based and ID-free® pre-built segments, now readily available in Index Marketplaces. Advertisers can seamlessly access and activate these data-rich, off-the-shelf segments across digital media channels with improved control, efficiency, and transparency. Central to this offering is Dstillery’s unique 24-hour scoring technology, which identifies, refreshes, and scales audiences daily, ensuring that only the most intent-driven audiences are targeted.

“In today’s rapidly changing ad tech landscape, it is crucial to have tools that not only perform but also adapt quickly to evolving needs,” said Jennifer Zeghibe, Senior Director of Strategic Partnerships at Dstillery. “By partnering with Index Exchange, we can extend our innovative, data-driven technology to a wider audience, helping advertisers maximize their campaigns on a premier platform.”

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This partnership is not just about technology; it represents a collaboration between two industry leaders to set a new standard for ad targeting. The combination of Index Exchange’s renowned Marketplaces platform and Dstillery’s AI-powered audiences will enable advertisers to achieve improved campaign performance.

“Our new partnership with Dstillery ensures that marketers can leverage our extensive network of media owners across all channels to maximize their campaigns’ reach and effectiveness,” stated Paul Zovighian, VP of Corporate Development at Index Exchange. “We look forward to collaborating and using cutting-edge technology to deliver exceptional value to our ecosystem.”

Dstillery’s audiences are known for their outstanding performance in the industry, consistently setting benchmarks for ad targeting and earning recognition from leading industry publications such as AdExchanger, Adweek, and Ad Age.