Partnership Expands Entravision’s Position in the Rapidly Growing Connected Television Marketplace
Entravision, a leading global advertising, media and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers, announced that the Company has partnered with Roku, the #1 TV streaming platform in the U.S., Mexico and Canada*, to serve as Roku’s media advertising partner in Mexico. Entravision will help brands effectively reach consumers by advertising on the Roku streaming platform.
“Through our partnership, Entravision will be able to connect brands and marketers in Mexico with Roku’s advertising solution, in order to reach TV streamers on the Roku streaming platform.”
As more consumers are moving to TV streaming, advertisers can reach them by moving budgets into TV streaming. Through Roku’s advertising solutions, brands and marketers can reach audiences at scale on the Roku platform. Entravision, as Roku’s trusted partner, will serve as an advertising partner in Mexico to work with brands interested in advertising through the Roku platform.
“Entravision is very excited to partner with Roku, the pioneer in television streaming, as they begin advertising in Mexico,” said Juan Saldívar, Entravision’s Chief Digital, Strategy and Accountability Officer. “Through our partnership, Entravision will be able to connect brands and marketers in Mexico with Roku’s advertising solution, in order to reach TV streamers on the Roku streaming platform.”
Mr. Saldívar continued, “Entravision has extensive digital marketing expertise for companies looking to tap into growing Latino audiences, including in Mexico. We look forward to leveraging our expertise and local market connections to support Roku’s global advertising growth.”
Brands and content providers will be able to reach consumers through ad-supported content as part of Roku advertising, which includes benefits such as:
- Reach consumers at scale: Roku has a direct relationship with its consumers, enabling better ad targeting and measurement.
- Access to premium inventory: Brands can advertise with trusted editorially-curated, premium channels, including local networks, film & TV, sports and lifestyle.
- Unique storytelling for brands: Create advertiser experiences that go beyond the 30-second ad and take full advantage of the TV streaming environment.
- Performance driven: Roku combines TV’s branding power with digital data to drive performance and results.