Index Exchange and Utiq Partner to Expand Industry Access to Addressability

Utiq, the European AdTech company with a unique Telco-powered first party identifier, announced the integration of its Authentic Audiences solution with Index Exchange (Index), one of the world’s largest independent supply-side platforms (SSPs).

Index now supports the passthrough of Utiq’s first party identifier – its adtechpass – to empower media buyers and owners to accurately address consented audiences while adhering to global privacy standards.

Designed specifically for cookieless environments, Utiq’s Authentic Audiences solution enables increased and incremental addressability to first-party audiences at scale across the open web, without ever compromising consent or privacy rights. Through Index’s platform and while leveraging Utiq’s adtechpass, media buyers can reach more consumers in high quality environments, with the ability to control and deliver accurate frequency of advertising exposure.

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Authentic Audience segments are unique within the digital advertising ecosystem, enabling scaled, deterministic, secure and encrypted addressability. Utiq’s Authentic Consent Service connects its Telco partners, publishers, and brands via a real-time, end-to-end secure consent signal match – its first party data identifier – to create Authentic Audiences that have unambiguously and freely provided consent for marketing purposes.

Utiq’s adtechpass is available via Index Exchange in France, Germany, and Spain immediately, and will expand into additional European markets later this year.

Commenting on the integration, Cadi Jones, SVP Europe at Index Exchange, stated: “Index Exchange is committed to working with both media owners and buyers to prepare them for the next era of addressable advertising. We work with a number of market leading partners to ensure data is managed in the most responsible way and we look forward to the opportunities our partnership with Utiq will unlock for our customers.”

Will Harmer, Chief Product Officer at Utiq, further commented, “This partnership represents a transformation in addressable advertising, enabling the industry to move away from third party cookies and hybrid ID’s, towards the use of data minimized, deterministic, Telco-powered identifiers that safeguard user consent and privacy, whilst maximising and managing true reach and frequency control in targeting real people at scale.”

About Utiq 

Utiq is a European AdTech company with a unique Telco-powered first party identifier, that harnesses Authentic Consent to enable responsible digital marketing. 

Utiq empowers brands and publishers to address first party Authentic Audiences at scale, delivering relevant ad-funded experiences while embracing the very toughest privacy standards, through its secure and encrypted consentpass solutions.

Our easy-to-use and centralised consent hub platform also gives users simple control and choice over their data, and is part of our ambition to build an ecosystem based on trust and transparency, 

Utiq was launched in 2023 and is backed by the telecommunications providers Deutsche Telekom AG, Orange SA, Telefónica S.A. and Vodafone Group plc.

About Index Exchange

Index Exchange is a global advertising supply-side platform enabling media owners to maximise the value of their content on any screen. As a trusted partner and ally, we connect leading experience makers with the world’s largest brands to ensure a quality experience for consumers. 

We’re a proud industry pioneer with over 20 years of experience accelerating the ad technology evolution. With our radically transparent business practices and dedication to total market efficiency, we’re committed to upholding the integrity of the programmatic ecosystem at large.

Our global teams are dedicated to driving industry standards and building technology that delivers scale, efficiency, and long-term value for our customers and partners.