INEO Partners with Vistar Media, One of the World’s Largest Programmatic Digital Out-of-Home Advertising Platforms
- INEO’s Media Network will connect to Vistar Media’s programmatic advertising platform to provide brands and marketers with an inventory of targeted, analytics-based retail advertising locations.
INEO Tech Corp., the innovative developer of the INEO Media Network, a digital advertising and analytics solution for retailers, announced a partnership with Vistar Media, the leading provider of programmatic technology for digital out-of-home (DOOH). With this agreement, all of the digital display screens in the INEO Media Network, including those in INEO’s patented INEO Welcoming Systems, are now accessible on Vistar’s programmatic advertising platform. Brands and marketers who utilize the Vistar Media platform will now be able to purchase INEO’s unique advertising inventory, located at the front entrance of retail stores.
“Programmatic DOOH is revolutionizing the purchase of advertising for digital screens and partnering with Vistar Media will expose our inventory to a new, large group of advertising buyers,” said Kyle Hall, CEO of INEO. “Vistar Media is a leader in the programmatic space, especially in the US. With our upcoming growth focused on the US market, this aligns perfectly with our future plans.”
“INEO’s unique form factor and the placement of their screens right at the entrance of the retail store makes them interesting for digital buyers of leading global brands,” said Arnie Rivera, Director of SaaS & Supply Sales at Vistar Media. “We’re pleased to partner with INEO to drive innovation across the retail media industry and help more marketers tap into the power of advertising to customers as they enter the retail store.”
INEO Tech Corp., through its wholly owned subsidiary, INEO Solutions Inc., operates the INEO Media Network, a digital advertising and analytics solution for retailers. INEO’s patented technology integrates and monetizes digital screens with theft detection sensor gates at the entrance of retail stores. The Company’s cloud-based platform uses IoT (Internet of Things) and AI (Artificial Intelligence) technology to deliver customized digital advertising to each retail location based on the demographic mix, such as age and gender, of customer traffic at each location. The Company also deploys the INEO Welcoming Network technology through a SaaS-based solution to larger retail chains. INEO is headquartered in Surrey, Canada and publicly traded on the TSX-Venture Exchange under the symbol “INEO” and on the OTCQB-Venture Market under the symbol “INEOF”.