LiveOne and DAX Partner to Boost Programmatic Audio Revenue

LiveOne, an award-winning, creator-first, music, entertainment, and technology platform, announced an exclusive audio advertising partnership with DAX, a leading digital advertising platform in the United States.

Under the terms of the agreement, DAX will serve as LiveOne’s exclusive audio advertising sales partner in the U.S. This partnership is expected to significantly enhance LiveOne’s audio ad monetization capabilities, with projected improvements of programmatic audio advertising revenues.

“We’re excited to partner with DAX to maximize our advertising opportunities and provide the best value in music to consumers,” said Bill Wittress, SVP of Business Development and Strategic Partnerships for LiveOne.

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“I’m thrilled that we’re continuing our longstanding exclusive partnership with LiveOne, a pioneer in the streaming music space,” added Brian Conlan, President of DAX United States. “This collaboration empowers us to deliver innovative advertising solutions that connect brands with a passionate and engaged audience. With LiveOne’s vast user base, we can offer advertising clients huge reach and access to an engaged audience that’s eager to connect with brands that align with their lifestyle.”

DAX is a leading digital advertising platform in the United States, helping brands connect with over 108 million listeners through music, podcasts, radio, mobile games, and audio articles. With content from a network of premium publishers, DAX offers advertisers unparalleled access to diverse and engaged audiences.

SOURCE: GlobeNewswire