LiveOne, an award-winning creator-first music, entertainment, and technology platform, has announced the renewal of its audio advertising partnership with DAX, a pioneering digital advertising platform owned by Global, the Media & Entertainment group.
The exclusive contract, originally signed in 2015, has been expanded to include DAX US selling brand new in-car audio opportunities. With more connected vehicles on the road, and drivers streaming more audio for entertainment, this will enable advertisers to reach listeners during some of the most attentive and high-impact moments of the day.
“We’re excited to extend our partnership with DAX,” said Bradley Konkol, Head of Product and Engineering at LiveOne. “DAX US has been instrumental in helping us maximize advertising opportunities while delivering exceptional value to our music-loving audience. We look forward to building on our shared success and we expect to see considerable growth in the programmatic audio market next year. At LiveOne, we are projecting a 30% YoY increase in programmatic audio ad revenue in 2026.”
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“I’m thrilled to continue our longstanding exclusive partnership with LiveOne, a pioneer in the personalized streaming music space,” added Brian Conlan, President of DAX United States. “This renewed and expanded collaboration allows us to keep delivering innovative advertising solutions that connect brands with passionate and highly engaged audiences. With LiveOne’s huge user base, advertisers can reach target customers who are eager to connect with brands that complement their lifestyle.”
SOURCE: GlobeNewswire
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