Magnite Expands Partnership with Samsung Ads to Enable Programmatic Advertising on Samsung TV Plus in Southeast Asia

Magnite, the largest independent sell-side advertising platform, has enhanced its collaboration with Samsung Ads to deliver programmatic advertising capabilities on Samsung TV Plus inventory in Southeast Asia. This marks the first time that advertisers can access Samsung TV Plus’ premium video inventory programmatically in key markets including Singapore, the Philippines, and Thailand. The initiative will further elevate the accessibility of Samsung’s free, ad-supported streaming TV (FAST) service, Samsung TV Plus, which officially launched across the region late last year.

Samsung TV Plus is now available on millions of Samsung Smart TVs across Southeast Asia, providing users with instant, free access to a broad selection of live TV channels. The platform offers an extensive lineup, including genres such as entertainment, news, movies, and more. Popular titles like MythBusters, Survivor, Deal or No Deal, and Red Bull TV have already made their debut, with a growing roster of both local and global channels expected to join in early 2025. This expanded partnership allows advertisers to tap into Samsung TV Plus’ expanding inventory, leveraging programmatic access for the first time.

Gavin Buxton, Managing Director, Asia at Magnite, commented: “The rapid adoption of Smart TVs and the growing demand for ad-supported streaming content in Southeast Asia present a tremendous opportunity for brands. Samsung is perfectly positioned to lead this shift, and we’re excited to build on our partnership with them. By utilizing our cutting-edge streaming technology, we are able to streamline programmatic access to premium inventory on Samsung TV Plus and drive meaningful results for advertisers.”

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Alex Spurzem, Managing Director, Samsung Ads Southeast Asia and Oceania (SEAO), added: “The launch of our FAST service, alongside native and in-stream ads, within just 12 months demonstrates the vast potential we see in the Southeast Asian market. With 70% of TV viewers already consuming ad-supported streaming content, our FAST service provides advertisers with a fresh opportunity to reach this valuable audience. As we continue to scale Samsung TV Plus, Magnite’s role in making this inventory programmatically accessible will be crucial for brands and agencies across the region.”

This strengthened partnership between Magnite and Samsung Ads promises to open up new avenues for advertisers, ensuring they can reach the growing audience of Samsung TV Plus users across Southeast Asia, while leveraging the power of programmatic advertising to enhance their campaigns.