MarTech360 Podcast with Anna Tarasewicz, CEO of Axis

In this episode of the MarTech360 Podcast, host Samarth sits down with Anna Tarasewicz, CEO of Axis- a bold, multi-product ad tech company transforming how advertisers and publishers connect in a fragmented programmatic ecosystem. From building their proprietary wrapper solution, PubCircle, to scaling in-app and CTV ad monetization across tier-one markets, Anna brings deep insight into what’s broken, and what’s possible on the publisher side of ad tech.

With candor and clarity, Anna breaks down the real challenges publishers face, low CPMs, lack of transparency, and lost revenue due to outdated infrastructure. PubCircle wasn’t built for show; it was born from necessity. Initially designed to meet Axis’s internal performance goals, the product quickly proved its value, enabling up to 30% higher eCPMs, smarter ad refreshes, and real-time bidder optimization.

But Anna’s vision goes beyond just better tooling- she’s on a mission to rebalance the power dynamic in programmatic advertising. In a world where buyers often call the shots, she argues that curated inventory, publisher-owned infrastructure, and intelligent wrappers can put control back into the hands of publishers. Her take? Prebid isn’t just tech- it’s strategy.

Also Watch: MarTech360 Podcast with Adam Robinson, Founder and CEO of RB2B and Retention.com

As the conversation unfolds, Anna shares a realistic yet optimistic take on AI, calling it an enabler, not a replacement. She cautions against blind faith in algorithms while embracing their value in making day-to-day operations faster and smarter- if guided by human expertise.

Anna also tackles the buzzwords and complexities of today’s ecosystem, offering sharp takes on privacy-first trends, the myth of cookie-less solutions, and why accountability, not disruption is the lever that will reshape the future of ad tech.

Whether you’re a publisher rethinking monetization, a media buyer navigating AI-led decisions, or just trying to make sense of the post-cookie chaos, this episode is packed with practical insights and strong opinions from someone who’s seen, and built it from the inside out.