Multilocal Accelerates Growth in Audience Curation: Doubles SSP Partnerships & Expands Team with Key Hire

Multilocal, a leader in programmatic curation, is excited to announce significant growth and strategic advancements in the first half of 2024. The company has doubled its SSP partnerships, introduced its CarbonSmart solution for advertisers, and reinforced its sustainability commitment by joining the Ad Net Zero initiative.

The launch of Curation as a Service (CaaS) has been a key driver in expanding Multilocal’s work with publishers to help them maximise audience monetisation. This growth has led to a 25% increase in product and customer service teams, underscored by 12 new hires in H1 2024, demonstrating Multilocal’s dedication to delivering excellence and driving revenue growth for its partners.

A notable addition to the team is Rafal Dworak, appointed as Product Partnerships Lead, a newly created role. Reporting to Fern Potter, SVP of Strategy and Partnerships, Rafal will lead Multilocal’s third-party product strategy and manage global product partnerships. He will work closely with the commercial strategy and leadership teams to develop industry-leading solutions that keep Multilocal at the forefront of the curation space.

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Rafal brings over a decade of experience in Ad Tech, having previously held key positions at InMobi, Hybrid Theory, RTB House, and MiQ. Commenting on his new role, Rafal said, “I am thrilled to join the company at this pivotal time. I’ve watched Multilocal grow over the years, investing in products and services that add real value to the programmatic ecosystem. They’ve carved out a niche in the market and are driving significant commercial and efficiency success for their clients.”

Fern Potter, SVP of Strategy and Partnerships, remarked on the company’s recent achievements: “We’re delighted with the momentum we’re seeing in audience curation. This growth has allowed us to attract exceptional talent to continue building on our success. Raf’s extensive experience in product development and planning within the ad tech industry will be instrumental as we enhance our product and service capabilities through our Curation as a Service (CaaS) offering. I’m excited to welcome Raf to the team and look forward to his contributions to our strategy going forward.”

About Multilocal

Multilocal simplifies the purchasing of programmatic advertising. In the ever-growing complexity of the digital landscape, we deliver audiences at scale, across quality inventory globally.

Our integrations with more than 10 major SSPs gives our team a full view of all inventory, which we curate along with an array of targeting solutions. This comprises publisher 1st party data, search intent, SSP, client data, and our proprietary Contextual+ solution, which is set up for the cookieless era.

Multilocal’s proprietary Active Curation™ technology refines your audience to exceed your campaign KPIs, and minimises carbon emissions created by the bidding process. Active Curation™ is key to efficient supply path optimisation and sustainability.

Founded by a team of former Microsoft executives, Multilocal has teams in 22 markets on hand to help advertisers and agencies worldwide.