NBCUniversal Launches NBCUnified

Holistic, First-Party Identity Platform Unites the Company’s Vast Network of Consumer Touchpoints into a Scaled Offering for Marketers within One Platform

“It all starts with consumer relationships and trust. We understand what engages over 230M adults each month, and with NBCUnified, we can translate these relationships into better consumer experiences, deeper insights for our partners, and a more connected TV world for our industry.”
Krishan Bhatia, President and Chief Business Officer, NBCUniversal Advertising & Partnerships

“In a world where third-party identifiers are fading, first-party data is the future. From partnership to measurement to creative, a deep understanding of consumers at the individual level is critical for marketers to reach their KPIs and expand their business. NBCUnified is the scaled data offering that marketers need and a solution that the industry can also leverage to embrace a fully data-powered, data-enabled tomorrow.”
-John Lee, Chief Data Officer, NBCUniversal

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