Nexxen Enhances Vevo’s Programmatic Reach with New Partnership Expansion

On 8th August 2024, Nexxen, a leading global advertising technology platform renowned for its expertise in video and connected TV (CTV), officially announced a strategic partnership with Vevo, the world’s foremost music video network. This collaboration sees Vevo joining forces with Nexxen’s supply-side platform, Nexxen SSP, to broaden its programmatic reach, thereby providing a more diverse range of advertisers access to its premium content, especially within the CTV space.

Vevo boasts an enormous global readership of about 25 billion views per month owing to its vast library of over 900,000 music videos that are accessible on platforms including YouTube, the Vevo TV app, and live channels like free ad-supported streaming TV (FAST). Through this collaboration, Nexxen and Vevo will be able to fully utilize Vevo’s large inventory, generating more demand through direct connections, providing strong deal capabilities, and equipping Vevo with self-service tools. Additionally, it is anticipated that Vevo’s programmatic monetization techniques will be much improved by Nexxen’s enhanced audience targeting, which is enabled by its distinct data assets.

John Rogers, Vice President of Business Development at Nexxen, expressed enthusiasm about the partnership, stating, “We are thrilled to welcome Vevo, a highly respected music video network, into our circle of premium publishing partners. This partnership not only enables us to elevate the value of Vevo’s inventory but also extends our audience reach and amplifies the scale of our high-quality owned and operated content.”

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Rob Christensen, Executive Vice President of Global Sales at Vevo, highlighted the significance of the partnership, noting, “Vevo serves as a critical link in the advertising ecosystem, bridging the gap between marketers and pop culture through streaming music television. Nexxen’s innovative technology and additional demand opportunities allow us to open our highly sought-after ad inventory to new buyers, further advancing our programmatic business.”