Pacvue Expands Amazon DSP Management and Optimization Tools to LATAM, EMEA, and APAC Regions

Pacvue, a leading commerce acceleration platform known for integrating retail media, commerce management, and measurement, has announced the expansion of its Amazon DSP capabilities beyond North America. This move brings Pacvue’s advanced automation, reporting, and optimization solutions to 16 countries across LATAM, EMEA, and APAC. Brands within these regions now have access to a comprehensive suite of programmatic media tools designed to enhance their growth strategies.

“We’ve seen strong demand for Amazon DSP tools from our global partners, and we’re thrilled to be among the first platforms to offer these capabilities,” said Melissa Burdick, president and co-founder at Pacvue. “By providing access to Amazon DSP, we offer advertisers in these regions enhanced capabilities, a broader reach, and the potential to grow through diverse ad types, channels, and audiences.”

Pacvue stands as an early adopter of the global expansion of Amazon DSP’s Campaign Management API. Previously, advertisers outside North America could only access reporting features. With this new update, brands in these regions can now utilize the Pacvue platform to target Amazon Ads audiences via Amazon DSP. This includes tools for campaign creation, budget management, bid optimization, and dayparting automation.

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“The synergy between Amazon DSP, Amazon Search, and Pacvue’s intelligent platform has revolutionized our ability to measure success globally for Crucial, Micron’s only consumer brand,” said Becky Durbin, VP of Marketplaces at Labelium. “Integrating our Amazon targeting strategies with Pacvue’s advanced optimization and reporting tools, we’ve successfully engaged new AMC audiences, improved campaign efficiency, and delivered impactful, full-funnel measurement across diverse markets.”

Pacvue’s expanded platform introduces a range of features for customers in new regions, including:

  • Amazon Sponsored Ads & Amazon DSP Combined Dashboard: A unified view for managing both ad types within the Pacvue platform.
  • AMC Audience Creation: Facilitates seamless transitions from insights to action with Amazon DSP campaigns.
  • Automation Tools: Features like dayparting to optimize campaigns precisely throughout the day.
  • Automated Budget Management: Enables effortless control of monthly and daily budgets without manual intervention.
  • Advanced Reporting & Analytics: Powered by Amazon Ads performance data and Pacvue’s leading-edge technology for in-depth insights.

Pacvue now offers its full Amazon DSP platform in the following countries:

  • North America: United States, Canada, and Mexico
  • EMEA: Germany, Spain, France, Italy, Netherlands, Poland, Sweden, Turkey, United Kingdom, Saudi Arabia, United Arab Emirates
  • LATAM: Brazil
  • APAC: Australia, India, Japan, Singapore

In addition to the Amazon DSP management tool expansion, Pacvue is officially recognized as an Amazon DSP Reseller. This role allows Pacvue to provide businesses with exclusive access to Amazon DSP capabilities, empowering advertisers with the tools and support needed to optimize their digital advertising efforts and drive measurable results.

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