Perion Announces Neutronian’s Study of over 110 Campaigns Demonstrates 2X CTR Lift by Using SORTTM Targeting Technology Over Traditional Third-Party Cookies

Data confirmed by Stop & Shop demonstrated that SORT significantly contributed to a 33% lift in in-store visits

Perion Network Ltd. a global advertising technology company that delivers holistic solutions across the three main pillars of digital advertising – ad search, social media and display / video / CTV advertising – and Neutronian, the independent certification platform that brings quality and trust to the marketing ecosystem – today announced the results of a rigorous data review and analysis of 110 campaigns using SORT^TM technology.

“Perion asked us to provide an objective, no-punches-pulled analysis of SORT^TM, and we did exactly that”

The side-by-side analysis of over 110 campaigns found that SORT^TM consistently outperformed third-party cookies, while protecting consumer privacy and providing total anonymity by not tracking or storing user data. All SORT^TM campaigns displayed the “SORT Seal”, a badge of verification allowing brands to signal their respect of user privacy, so that users can instantly determine which ad is “safe to click”.

The innovative grocer Stop & Shop, a subsidiary of Ahold Delhaize, conducted their own side-by-side comparative analysis. “Going into 2022, Stop & Shop wanted to ensure that we were ready for the cookieless future by working with partners that were putting both privacy and innovation first. SORT^TM checked all the boxes. We were able to run it alongside our traditional targeting methods, it was scalable across our geo-specific campaigns, it was so easy to activate and best of all, we are seeing it significantly outperform our third-party cookie-based tactics. We now feel confident that when cookies truly are a thing of the past, we are fully prepared!”, said Shoshana Przybylinkski, Media Director, AMP Agency, the agency for Stop & Shop.

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Unlike cookie-free solutions that continue to compile user data, SORT^TM targets consumers based on the behaviors they exhibit at the time of an advertising encounter – without utilizing their personal identities – through real-time data signals gathered when a user lands on any page in its network.

“In the past, marketers faced a tough choice between privacy and performance, with the latter meaning compromise on return on advertising spend (ROAS),” said Doron Gerstel, CEO of Perion. “SORT^TM is a paradigm shift that combines privacy, performance and profits. The analysis of real-time behavior – which changes as emotions, desires, and context are in constant motion – means that we don’t use often misleading historical data to drive automation. We expect to significantly increase the number of SORT^TM-Based campaigns by the end of the year as more and more marketers seek our innovative platform.”

“Perion asked us to provide an objective, no-punches-pulled analysis of SORT^TM, and we did exactly that” said Timur Yarnall, CEO of Neutronian. “SORT^TM significantly outperformed traditional third-party cookies. The lifts were at their highest level when SORT^TM was paired with Undertone’s high impact formats. SORT^TM is a scalable, cookieless solution capable of delivering powerful results. As companies prepare for the deprecation of third-party cookies, I believe that marketers will benefit from evaluating SORT^TM as a core solution to achieving campaign performance in a cookieless world.”

The superior performance of SORT^TM over third-party cookies is shown in the following data for Q1 2022 Undertone campaigns and verified by Neutronian:

SORT^TM -based campaigns for consumer-focused categories such as consumer goods, utilities and technology, had the greatest increases in display CTR. Importantly, SORT^TM and Undertone’s high impact solutions can be readily implemented across all platforms, screens, and devices; no integrations are needed.