Perion Integrates with Amazon DSP for Scalable, High-Impact Ads

The integration enhances the Perion One platform, meeting advertiser demand by combining dynamic formats with Amazon DSP’s reach and first-party audience insights

Perion Network Ltd., a leader in advanced technology solving for the complexities of modern advertising, announced the integration of its Perion One Platform with Amazon DSP.

The collaboration enables advertisers and brands to leverage Amazon’s first-party insights with Perion’s AI-powered creative optimization solution, delivering stronger measurable performance across key metrics such as attention, engagement, and conversions.

“The integration with Amazon DSP gives our advertisers what they’ve been asking for: the ability to activate Amazon’s powerful audience insights while leveraging Perion One’s differentiated, AI-driven creative technology,” said Tal Jacobson, Perion’s CEO. “This will accelerate our ability to serve commerce-centric and retail brands, categories where attribution and ROI accountability are critical and where we see strong ongoing demand.”

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Perion has a track record of delivering breakthrough advertising experiences across channels and verticals, from CTV and DOOH to retail, commerce, and display. The integration with Amazon DSP serves as another milestone in the company’s growth roadmap and long-term strategy to scale the Perion One platform. It expands Perion’s integrations into high-intent media environments and provides deeper access to commerce-oriented budgets – a core component of Perion’s full-funnel, omnichannel strategy.

By seamlessly integrating Perion One with Amazon DSP, Perion significantly enhances marketers’ ability to orchestrate high-impact campaigns across premium digital environments. It accelerates the platform’s business value by expanding access to scaled programmatic demand, strengthening Perion’s market differentiation through creative innovation.

SOURCE: BusinessWire