RMD Advertising Becomes Agency of Record for Decadent, Plant-Based Dessert Brand

RMD Advertising, a fully integrated advertising, public relations, social media and brand strategy agency, focusing exclusively on growing challenger food and beverage brands, announces the addition of Bon Dévil to its roster of established, blue chip food clients. Beginning Summer, 2022, RMD will help to bring increased brand awareness and to the ever-growing retail footprint of the brand. Bon Dévil, known for its gloriously delectable, plant-based ganache, will lean on RMD’s integrated agency strategies and expertise to help grow the brand, its footprint and consumer love

Bon Dévil’s product line is not only utterly devour-able and magnificently creamy, but dairy free, gluten free, non-GMO and less than 120 calories per serving. With four flavor varieties to choose from, Bon Dévil is pure pleasure without the guilt, and can be found at a growing number of retail grocery stores across the U.S., and on Amazon Fresh.

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“We’ve been in love with this brand for quite awhile. It’s perfect for today’s consumer, checks so many of the most important boxes, and above all has a flavor that is absolutely unbeatable,” shares Sue Reninger, Managing Partner and Client Brand Strategist for RMD Advertising. “Today, more than ever, we know that consumers are looking for brands that not only taste great, but have a great story, too. Bon Dévil is a simple indulgence that we all deserve to enjoy, guilt-free.”

RMD’s ideas address the challenges faced by the agency’s clients with solutions embodying the words smart, creative, sharp, passionate, gratitude and problem solving. Objectively considered one of the strongest brand-oriented challenger food advertising agencies in the country, the RMD team works to find a better way for clients to relate to their audiences from both emotional and intellectual perspectives. RMD’s depth of knowledge within the challenger food category, specifically, separates it from the rest and makes it the ideal partner for Bon Dévil.