Simpli.fi Honored with Multiple Industry Awards Spotlighting the Company’s Exponential Growth and Momentum in 2023

Simpli.fi, the Advertising Success Platform providing programmatic advertising and workflow software to agencies, brands, and media companies, announced several award recognitions. The company was shortlisted for the 2023 Effective Mobile Marketing Awards (EMMAs) in the “Most Effective Location Campaign” and “Most Effective Use of Data” categories, named a finalist for the CampaignTech award in the “Digital Advertising/Campaign Tech” category, and received the Association of Marketing and Communication Professionals (AMCP)’s MarCom award.

In the “Most Effective Location Campaign” category of the EMMA, Simpli.fi was recognized for its work with one of the largest HVAC distribution companies in the U.S., which sought to boost brand awareness and maximize foot traffic among a niche audience. In partnership with Simpli.fi, the company deployed a programmatic strategy that resulted in exceeding its click-through rate (CTR) goal and generating hundreds of in-store and digital conversions. In the “Most Effective Use of Data” category, Simpli.fi was recognized for its collaboration with the Saint Lucia Tourism Authority, which exceeded its goal of increasing web traffic after a three-month campaign.

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The CampaignTech award recognized Simpli.fi‘s unique and best-in-class political offering, superior customer service, and world-class reporting, which helped advertisers reach more targeted audiences in more meaningful places and at more relevant times. Simpli.fi enhanced its capabilities to deliver more tailored political ads at a critical moment for political advertising.

Simpli.fi’s solutions help advertisers match with better targets (the company has a 90%+ match rate compared to the industry average of 40-60%) more quickly and efficiently across media. The company’s offerings extend across a variety of formats, from linear TV to mobile, audio, and more. Additionally, its new ZTV offering helps brands target audiences across the rapidly growing connected TV space. This allows advertisers to identify and target narrow audiences, then use metrics to optimize their campaigns further, and has been highly utilized across political advertising campaigns.

SOURCE: PRNewswire