Simpli.fi Launches Advanced AI-Powered Advertising Solutions with Unmatched Data Precision and Campaign Reach

On December 3, 2024, Simpli.fi, a leading Advertising Success Platform providing programmatic advertising and workflow software to agencies, brands, and media companies, announced new AI-powered programmatic advertising solutions. These tools are designed to help businesses of all sizes unlock the future of advertising and drive growth. Both products will be fully available in January 2025.

Simpli.fi’s new AI tools aim to help companies achieve their advertising goals, regardless of budget. The tools are designed to be simple and quick to use, providing tangible and actionable outputs that enable businesses to focus on driving results.

Simpli.fi Autopilot AI is an innovative platform that allows advertisers to plan, launch, and monitor targeted ad campaigns in just minutes, with no training required. Simpli.fi’s AI-powered Media Planner helps sophisticated media buyers plan and execute highly customized campaigns through Simpli.fi’s Pro Self-Service model.

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“I expect Simpli.fi’s solutions to redefine AI-driven advertising, as they are built on our unique unstructured data capabilities,” said Frost Prioleau, co-founder and CEO of Simpli.fi. “These capabilities provide more granular audience targeting and analysis than the prepackaged audience segments used by other platforms. Combined with Simpli.fi’s unparalleled scale – over 140,000 campaigns each month across diverse verticals – our solutions are poised to outperform anything in the marketplace today.”

Autopilot AI:

Simpli.fi’s new all-in-one AI tool, Autopilot AI, offers businesses of all sizes an omnichannel solution that can be set up in five minutes, with no campaign minimum, and low pay-as-you-go credit card billing, making it an affordable entry point.

Autopilot AI allows anyone, including small and medium-sized companies with little or no advertising experience, to plan, launch, optimize, and monitor targeted ad campaigns. The tool utilizes programmatic advertising to place content in front of the best audiences and locations to drive business results. Features include:

• Brand Insights at Login: Provides a simple ‘cheat sheet’ with top keywords, categories, and personas to help build a campaign.
• Campaign Builder with Audience Selection: Offers proven engagement strategies using Simpli.fi’s unmatched data sets and best practices.
• Creative Ad Builder: Generates creative assets for advertising campaigns by leveraging website content, ensuring that new programmatic advertisers are set up for success.
• Campaign Review: Provides an automatic look-back analysis of campaign success, along with recommendations for next steps.

 AI-Powered Media Planner:

For more experienced customers, Simpli.fi’s AI-powered Media Planner translates marketing goals into actionable plans. It uses the company’s extensive programmatic media, data, and best practices to provide specific recommendations on audience targeting and media strategies.

In addition to audience, media, and budget guidance, the Planner features a Campaign Creator, which generates creative assets, saving time in the campaign development process.

Shortly after the initial launch, the Planner will include additional AI-powered tools, such as search and social capabilities, enabling clients to incorporate search and walled garden campaigns alongside programmatic buys for a comprehensive strategy. Simpli.fi will also integrate its expertise in linear TV planning, linking CTV with linear TV for true omnichannel media buying.

“Many companies in the adtech space are announcing AI features that are truly prompt-only chat-style tools. Our solutions will deliver an AI-enabled end-to-end flow that takes an advertiser through the entire advertising process—from planning and execution to optimization and analysis,” said Paul Harrison, co-founder and CTO of Simpli.fi. “We believe our key to success will be easy-to-use AI solutions that help our customers save time, achieve better results, and that are transparent and directly actionable.”