Sovrn and Dappier Join Forces to Bring Conversational AI Advertising to Publishers, Creators, and Marketers

Sovrn, a leading technology platform that helps publishers and creators earn and keep more revenue, has announced a strategic partnership with Dappier, an AI monetization platform. This collaboration is designed to empower publishers, content creators, and marketers to tap into the fast-growing AI-driven advertising space with branded AI experiences, real-time content syndication, and conversational ad monetization.

AI That Works for Creators and Their Audiences

Through this partnership, when audiences engage with a publisher or creator’s branded AI copilot powered by Dappier, they will see contextually relevant conversational ads integrated within AI-generated answers. These ads, powered by Sovrn Commerce, are informed by real-time user interactions and context-making them highly targeted, more engaging, and more valuable than traditional ad formats.

For influencers and creators, this means new ways to monetize their content without disrupting user experience. By embedding ads directly into AI-driven conversations, creators can deliver sponsored content that feels native and helpful—boosting engagement while opening up new revenue streams from AI inventory.

Also Read: Koah Secures $5M to Bring Contextual Advertising into AI Apps

Turning AI Disruption into Opportunity

As AI reshapes search traffic and disrupts legacy ad models, many publishers and creators have struggled to protect their content value. Sovrn and Dappier are offering a clear path forward:

• Own their audience relationships by deploying AI copilots and search experiences on their own sites and platforms
• Monetize conversational ad placements inside those AI experiences via Sovrn’s Commerce and Exchange tools
• Expand their reach by syndicating content to third-party AI platforms through the Dappier Marketplace

Early adopters like News-Press & Gazette and Wild Sky Media are already using these AI tools to reclaim revenue and strengthen engagement with their audiences.

“We are seeing a major shift in the way AI has been approached by companies, especially publishers,” said Chris George, President, Sovrn. “We do believe AI is a positive solution for ensuring consumers are getting ads served to them that make sense and align with their interests, but it needs to be done in an ethical, targeted manner. By partnering with Dappier, we ensure publishers aren’t being left out when it comes to AI, and marketers have access to the audiences that are adopting AI.”

Built for Monetization, Not Complexity

Dappier’s AI tools are fully customizable and require no coding or development resources, making them ideal for creators and small media teams. Publishers can:

• Launch dedicated AI-powered answer pages
• Upgrade their site’s search bar with conversational input
• Embed AI copilots inside articles or across their websites

“As an AI company focused on monetization, we are always looking to make more money for publishers while unlocking AI audiences for marketers,” said Dan Goikhman, co-founder & CEO of Dappier. “By enabling Sovrn Commerce with our unique agentic ads we ensure consumers always receive highly relevant marketing messages alongside AI answers from publishers creating a more powerful value exchange than traditional digital media.”

A New Era of Creator-Led AI Monetization

This partnership signals a new era where creators and publishers can turn AI from a threat into an opportunity—engaging audiences with personalized content while earning more from every interaction. For influencers building communities and brands seeking authentic engagement, conversational AI advertising now offers a more intuitive, ethical, and profitable path forward.