Teads Strikes Exclusive International Partnership with VIDAA USA for Hisense CTV Native Display Inventory

Teads, the global media platform, announced an exclusive international partnership with VIDAA USA, the Smart TV operating system company powering Hisense Smart TVs globally, to extend advertiser reach with CTV native display inventory on its smart TV OS. Now available to brands and agencies in the US, UK, Mexico, Brazil, Italy, Australia, and Canada, Teads’ newest direct-to-glass offering is an organic next chapter of the omnichannel platform’s mission in ensuring content is delivered flawlessly across all screens. 

Increasingly, brands are embracing omnichannel approaches, utilizing high-quality and brand-safe solutions to engage audiences across digital and streaming platforms. The CTV Native Display format has garnered growing interest due to its premium quality and ability to reach a wide audience, including those not using ad-supported streaming television. Southwest Airlines leads the way as the first VIDAA campaign to exclusively debut in the United States through Teads’ platform.

Amanda Erlbacher, Marketing Manager, Paid Communications, at Southwest Airlines, expresses her enthusiasm: “Southwest Airlines is thrilled to announce our partnership with Teads, harnessing their innovative CTV native display inventory to elevate our brand presence among discerning travelers. This collaboration aligns seamlessly with our campaign objective to drive awareness of Southwest Airlines’ unique selling points, including our generous checked bag policy and flexible booking options. Teads’ extensive reach across major markets and their cutting-edge advertising solutions provide the ideal platform to communicate our commitment to offering unparalleled value and convenience to all travelers.”

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Guy Edri, CEO, VIDAA USA: “Our promise and role at VIDAA is to develop and manage the best independent platform in the world that enables all of our partners from the content, advertising, and technology space, sustainable growth. We are not competing with our partners, but leveraging their power and expertise to create win-win situations. And our cooperation with Teads is just that. Joining our state-of-the-art platform and our reach to tens of millions of homes with Teads’ market leadership in advertising. Together we are forming a powerful partnership with an exclusive offering for publishers in some of the world’s largest markets.”

Jeremy Arditi, Co-CEO, Teads said: “Our exclusive partnership with VIDAA further elevates our global CTV footprint to ensure a premium omnichannel offering that simplifies digital and TV buying. We are excited to expand our CTV native inventory with one of the world’s largest smart TV operators to not only drive incremental reach for our partners but enable them to extend their creative storytelling from digital into CTV.”

Teads’ partnership with VIDAA comes as CTV usage surges globally, with Teads most recently expanding its CTV offering in Australia, India, New Zealand, and South Korea following earlier rollouts in the US, Canada, Brazil, France, Germany, Italy, Mexico, Spain, and the United Kingdom.

Teads works closely with industry-recognized partners such as Kantar, Comscore, and TVision to conduct comprehensive and reliable measurement solutions. This provides clients with robust insights and performance metrics, enabling them to assess the effectiveness of their campaigns and make informed strategic decisions. Teads collaborates with Comscore and LiveRamp on audience offerings, while also developing its own genre-targeting capabilities, enabling buyers to target their ideal consumers on CTV platforms efficiently. 

The undeniable power of CTV is most recently illustrated in Teads’ report Tech Themes 2024: 5 Key Media Topics Shaping the Industry. Among the findings, ROI in CTV advertising significantly outshines that of linear TV with a combined 70% of advertising experiencing a ‘much better’ or ‘slightly better’ ROI. Additionally, CTV’s incrementality with mobile advertising exemplifies the power of an omnichannel strategy, with a significant 67% increase in unaided brand recall attributed to a combined approach. 

SOURCE: Teads