Pyxl Acquires HOOK to Bolster Creative Capabilities Across the U.S. and Europe

Pyxl, a premier full-service digital agency with over 17 years of delivering innovative marketing solutions, announced its acquisition of HOOK, a renowned creative agency with a two-decade legacy of award-winning campaigns. This strategic move significantly expands Pyxl’s creative capabilities and enhances its ability to serve a growing client base across North America and Europe.

Founded in 2005, HOOK has earned global recognition for its emotionally compelling brand storytelling and creative excellence. The agency has driven impactful campaigns for prominent brands such as Huk, Heineken Italy, Twelve South, and The Marleys, helping them connect deeply with audiences across industries like apparel, hospitality, technology, consumer goods, and machinery.

“HOOK brings a strategic, creative force that complements Pyxl’s full-service capabilities,” said Bonnie Winter, President of Pyxl. “Their team has a proven ability to craft impactful, memorable brand experiences — and we’re excited to bring that strength to our clients worldwide.”

Under the acquisition agreement, HOOK will maintain its brand identity, leadership, and team structure. Clients will continue to receive the same creative excellence while gaining access to Pyxl’s robust suite of services, including market and brand strategy, performance marketing, award-winning UX/UI design, and enterprise-level web and application development.

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“This partnership supercharges our ability to grab customers by the heart,” said Brady Waggoner, Co-Founder of HOOK. “Joining our strategy-driven creative work with Pyxl’s global reach and deep digital services means exponential value for our clients.”

This acquisition follows Pyxl’s recent purchase of Cobble Hill, a digital agency known for blending design innovation with conversion-driven results. Together, these moves reinforce Pyxl’s commitment to building a world-class, integrated team of creative and digital experts.

Key Benefits of the Unified Capabilities

• Amplified Creative Expertise
  HOOK’s emotionally resonant storytelling and Cobble Hill’s performance-focused design now complement Pyxl’s strategic and digital foundation—enabling brands to launch campaigns that not only engage but convert.

• End-to-End Demand Generation
  The combined strength of HOOK’s creative direction, Cobble Hill’s content and performance engine, and Pyxl’s digital infrastructure delivers a fully integrated lead generation system that drives growth across the full marketing funnel.

• Smarter Performance Optimization
  Unified analytics, AI-driven insights, and personalization frameworks empower clients to maximize ROI with precise campaign targeting, testing, and multichannel refinement.

• Advanced Martech Integration
  Clients gain hands-on support with platforms like HubSpot, Klaviyo, and other leading CRM, automation, email, and SMS tools—seamlessly woven into buyer journey strategies that scale.

• Enterprise-Grade Digital Execution
  Pyxl’s in-house UX/UI design and engineering teams turn creative visions into scalable, high-performing digital assets, including websites, portals, and applications tailored for business impact.

• Global Reach with Local Expertise
  With team presence across the U.S. and Europe, the combined agency delivers localized insights, global collaboration, and the infrastructure to scale complex marketing programs with agility.

The acquisition of HOOK marks another milestone in Pyxl’s mission to fuse elite creative talent with cutting-edge digital strategy—creating transformative solutions that fuel business growth in an increasingly competitive marketplace.