RRD Finalizes Acquisition of Digital & Print Marketing Businesses from Vericast

R.R. Donnelley & Sons Company, a global provider of marketing, packaging, print, and supply chain solutions, announced that it has successfully closed on the strategic acquisition of digital and print marketing businesses from Vericast Corp (“Vericast”). The acquisition was first announced March 18, 2024.

The acquisition of the digital and print marketing businesses from Vericast will expand RRD’s digital marketing offerings with capabilities across display advertising, dynamic mobile, and social media marketing. Additionally, it will also enhance RRD’s print marketing offering, including cooperative mail and print coupon clearing business.

The combined capabilities will strengthen the company’s position across print and digital marketing, especially as a leader in marketing influence and activation.

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RRD is a global provider of marketing, packaging, print and supply chain solutions that elevate engagement across the complete customer journey. RRD offers the industry’s most trusted portfolio of creative execution and world-wide business process consulting, with services designed to lower environmental impact.

SOURCE: Businesswire