Acqueon and Cresta Launch AI-Powered Revenue Generation and Recovery Solution

Acqueon, a leading real-time revenue execution platform, and Cresta, a leading provider of generative AI for intelligent contact centers, announced a partnership to help B2C enterprises better engage their customers and optimize the effectiveness of every customer interaction. The companies are releasing a unified offering that builds on Acqueon’s open data platform and brings together Acqueon Campaigns and Cresta for Sales in an entirely new solution – Acqueon Guidance powered by Cresta.

Acqueon and Cresta are pioneers in the Revenue Execution Platform marketspace, helping to create the category. This partnership will help businesses deliver meaningful revenue generation and recovery outcomes through omnichannel outbound engagement and enhanced customer service and retention. The combination of Acqueon and Cresta’s solutions will allow organizations to proactively connect with customers at the right time and on their preferred channels, in a fully compliant manner.

“Customers are holding businesses to higher standards than ever before, and it’s essential that we ensure that every customer touchpoint is productive and positive,” said Ping Wu, CEO of Cresta. “The power of Cresta and Acqueon’s solutions will unlock a new tier of AI-enabled customer engagement technology that helps businesses drive deeper connections with core customers, ultimately improving retention and driving revenue growth.”

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“Building on our previous solutions for agent guidance, Acqueon Guidance powered by Cresta ushers in a new era of customer engagement and delivers a holistic solution to transform how businesses approach customer interactions that drive revenue results,” said Ashish Koul, CEO of Acqueon. “Understanding the right timing, channel, and message are essential to getting the most out of customer interactions. Acqueon and Cresta together can provide enterprises with AI technology that will unlock new ways to engage with consumers to dramatically improve the enterprise’s revenue generation and revenue recovery results.”

Acqueon Campaigns

With the advanced experience orchestration and customer engagement capabilities of Acqueon Campaigns, businesses can design AI-powered customer journeys and automate communication workflows to make the most of their human resources. The system optimizes when and how to engage customers using predictive analytics and AI, and keeps businesses in compliance with privacy and communication regulations.

Cresta Generative AI Platform
Once the customer is engaged, Cresta helps ensure that every interaction is excellent. Cresta’s powerful real-time intelligence capabilities identifies the behaviors of top-performing sales and service representatives, and helps support and guide all representatives to ideal performance on every interaction – in real time. This helps maximize the effectiveness of every interaction and improve business performance and efficiency.

SOURCE: PRNewswire