Amplemarket launches ‘Buying Intent Signals’ to find prospects involved in the buying process with your competitors

Amplemarket, the all-in-one B2B sales platform, has launched its new Buying Intent Signals product. The latest addition to their AI-powered solution enables B2B sales teams to generate more opportunities by identifying prospects already in the buying process with their competitors.

In today’s competitive landscape, understanding the B2B buyer’s purchase intent is crucial for sales teams to prioritize their outreach efforts. Amplemarket’s Buying Intent Signals allow sales reps to discover which prospects are interacting with competitor businesses and contact them when they are in the solution-aware stage of the buyer’s journey. This takes the guesswork out of lead engagement and reduces the time lost on unproductive outreach.

Amplemarket customer Victor Schwenoha, GTM Operations at Vanta, explains the impact this product had on fueling their pipeline: “It’s a big confidence boost to know we’re reaching out to folks who want to talk to us but may not know we exist. These deals wouldn’t exist without Amplemarket in our tech stack.”

The Buying Intent Signals product leverages the power of advanced data analytics and AI to get rich insights by analyzing a competitor’s digital footprint. By pulling publicly available data from multiple sources such as LinkedIn company posts, connections, ads, events and news, Amplemarket uncovers purchase intent signals relevant to the user’s Ideal Customer Profile (ICP). This information allows sales teams to instantly uncover prospects who are already in the buying process.

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In Victor’s words, “Amplemarket gives us prospect insights we can’t get anywhere else. We have a 9x ROI with Amplemarket’s buying intent signals data.”

What sets Amplemarket’s Buying Intent Signals apart from other tools:

• Unique ability to identify the exact prospects engaging with competitors, which can be easily filtered within Amplemarket’s Contact & Company Searcher.
• Precise tracking of contacts in the consideration stage of the buyer’s journey rather than relying on non-actionable generic keyword searches.
• Along with intent data, Amplemarket’s AI-based engagement solution helps sales teams seamlessly reach out to prospects across multiple channels from one platform.

“These are leads that are aware of specific problems that need to be solved and are already assessing solutions similar to yours” says Diogo Rendeiro, Head of Product at Amplemarket, on how intent data would boost outbound prospecting. “Imagine the ability to access a steady stream of the most qualified and ready-to-buy leads; now you have that information at your fingertips.”

Indeed, the new product is a key part of Amplemarket’s mission to help businesses reduce risk and nurture sustainable growth. With 5-6% of leads already in-market in any industry, B2B sales teams must have complete visibility over their addressable market to stay ahead of competitors. In that respect, Buying Intent Signals will also help businesses identify if existing customers are engaging with competitors and tackle early signs of churn head-on.

SOURCE: PRWeb