CallRail Broadens Attribution Capabilities to Include AI-Powered Search Engines

CallRail, the AI-powered lead intelligence platform, announced the launch of new capabilities that will enable businesses to easily track and attribute unique traffic from AI-generated search engines, providing a more complete and accurate understanding of their lead generation efforts. This new functionality, which allows customers to track leads from AI-driven sources such as ChatGPT/SearchGPT, Perplexity and Gemini, reflects one of the first of its kind in the industry.

Consumer adoption of AI-driven search engines has been growing rapidly over the past year, with an increasing number of users seeking personalized and more relevant search experiences. However, until now, marketers have been unable to accurately track leads generated from these AI-powered platforms due to the lack of clear source attribution. AI search engine providers have historically obscured the true source of the traffic, making it difficult for businesses to understand the source of the lead.

“As AI search engines have gained significant traction among consumers, marketers have faced a growing challenge: accurately attributing leads originating from these platforms,” said Ryan Johnson, Chief Product Officer at CallRail. “Many of these AI-driven search engineers previously hid the traffic source, which has historically made it impossible for marketers to measure and optimize their campaigns successfully. However, this new capability provides marketers with confidence about their attribution data and reflects our ongoing commitment to helping businesses navigate a future increasingly being driven by consumer adoption of generative AI solutions.”

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With this new capability, CallRail is helping businesses maximize their lead generation potential by tracking leads with greater accuracy and minimizing the impact of inaccurate or missing attribution data. As a result, marketers can ensure that every lead—whether generated by a traditional search engine or an AI-powered platform—is accounted for in their reporting, enabling more precise decision-making.

In addition to offering more accurate lead attribution, this new functionality also provides key insights into how these AI search platforms interact with businesses’ existing marketing channels. By gaining a clearer view of where leads are originating, whether from AI-driven searches to traditional search engines and other marketing efforts, businesses can refine their marketing strategies to improve ROI and optimize spend.

SOURCE: Businesswire