MarTech360 Podcast with Michael Maximoff, Co-founder and Managing Partner of Belkins

In this episode of the Martech360 Podcast, we sit down with Michael Maximoff, co-founder and managing partner of Belkins, the #1 ranked B2B appointment-setting agency for the past five years. Michael has been at the forefront of outbound sales innovation, helping businesses scale with data-driven strategies, AI-powered outreach, and a people-first approach to growth.

Michael shares how Belkins became an industry leader in B2B sales and lead generation, breaking down the future of outbound sales and what businesses must do to stay ahead in 2025. He dives into the ongoing debate on cold calling, discussing whether it’s still relevant in today’s digital-first world. The conversation also explores AI’s role in B2B sales and how businesses can leverage automation without losing the human touch.

The discussion goes beyond lead generation into demand generation, account-based marketing, and the right way to nurture leads for long-term success. From bootstrapping Belkins to launching multiple SaaS ventures, Michael shares his hard-earned lessons, the biggest mistakes companies make, and how leaders can refine their strategies for scalable growth.

Also Watch: MarTech360 Podcast with Bruce Clay, founder of Bruce Clay Inc

Whether you’re a sales leader, marketer, or founder looking to scale, this episode is packed with insights that will challenge the way you think about outbound sales and demand generation. Tune in now to stay ahead in the ever-changing Martech landscape.