Matrix Expands Leadership Team to Aid in Execution of their Growth Strategy for both Admiral and Monarch Product Suites

Matrix, the only global ad sales platform built for media, has announced significant expansion of their leadership team, positioning the company to accelerate its growth strategy which includes deployment of its new Sales Gateway, Admiral, and significant expansion of the Monarch Suite, the multi-media and enterprise-level revenue management solution. Media industry veterans, Rob Kohn and Gabriella DiMaggio have joined the company in new roles as Chief Product Officer and Director of Program Management, respectively, while Evan O’Toole has joined Matrix as VP, Success and Service. These three individuals bring knowledge and expertise to the Company’s ever-growing team of smart, talented, and driven individuals.

These additions to the leadership team will be pivotal for both bringing Admiral to market and extending the Monarch Product Suite to include Network, Digital and Platform while also continuing to deliver an elevated level of customer success, across all media sectors. Admiral will be developed and released in several phases. The first phase will comprise of a proposal workflow for traditional linear to be released during Q4 of 2022, with the initial end-to-end experience from buyer demand through order fulfillment for traditional linear, digital and OTT to be delivered by end of Q2 2023. Monarch Network will be GA in Q3, 2022.

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Rob Kohn, CPO
Rob Kohn brings with him over 35 years of development and product experience in the media industry. Leveraging his expertise in designing and building enterprise-level systems for agencies, workflow systems for content providers, and media measurement systems, Rob will lead the team efforts in bringing the Monarch Suite to market. Prior to joining Matrix, Rob worked in companies which, over the years, have become Mediaocean, Imagine Communications, Tivo, and Comscore. He most recently was with Hudson MX where he designed their buying workflow and bill/pay systems.

Gabriella DiMaggio, Director, Program Management of Matrix Sales Gateway (Admiral)
With over fifteen years of both technology and operational role experience in the media industry, Gabriella DiMaggio joins Matrix Solutions as Director, Program Management for Admiral. In this role, Gabriella will serve as a champion for bringing the new gateway product to fruition and a liaison between all partners invested in Admiral, including CoxReps, Gray Television, Hearst Television, and Graham Media. Prior to joining Matrix, she served as the VP of Services at Xandr, leading a Program Management team at HBO. She has also previously held roles at Bloomberg, Viacom, and MTV Networks.