ReachSuite Acquisition by Consensus Paves the Way for the First-Ever Product Experience Platform

On September 3, 2024, Consensus, the leading Enterprise Demo Automation solution, announced its acquisition of ReachSuite, a comprehensive live Product Demo company. This acquisition creates a robust offering for all revenue teams, enabling them to engage buyers throughout the entire deal lifecycle—from initial sales and marketing touchpoints to customer success expansions and beyond. Consensus customers will now benefit from a new Product Experience Platform that facilitates on-demand video demos, interactive product tours, and live product simulations at scale.

Consensus is establishing itself as the first Product Experience Platform.

“We share a similar and exciting vision with ReachSuite that the path to revenue success is through buyer enablement,” said Doug Johnson, CEO of Consensus. “Integrating ReachSuite’s innovative technology with our leading demo automation solution will advance our vision of transforming complex sales into easy, interactive buying experiences. Together, we will create the world’s first Product Experience Platform.”

As much of the buying process occurs outside of formal sales calls, revenue leaders are constantly seeking ways for their sales reps to engage buyers and gauge stakeholder interest throughout the buying journey.

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The merger of Consensus and ReachSuite will offer a new level of buyer intent insights for every demo, providing users with valuable information on customer engagement to inform conversations and strengthen relationships. This innovative, data-driven approach has a proven track record of doubling close rates, reducing time to close by 30%, and increasing deal sizes by 50%.

“Joining the Consensus family felt natural,” said Collin Smith, Founder and CEO of ReachSuite. “We found strong alignment between our mission, values, and commitment to delivering top technology to enhance both buyer and seller experiences.”

By combining their strengths, Consensus and ReachSuite will make demo automation via a Product Experience Platform essential for all go-to-market teams.