SugarCRM Makes Powerful Sales and Service Generative AI Capabilities Approachable and Accessible to the Midmarket

SugarCRM, provider of the award-winning intelligence-driven sales automation platform, announced new generative AI capabilities to bring the power of greater customer intelligence and improved productivity to sales and service professionals.

Other CRM vendors are integrating generative AI capabilities into their platforms at a substantial cost. In contrast, Sugar offers these capabilities at a price point that enables midmarket enterprises to ably realize the power and potential of generative AI for sales and service.

Opportunity Summarization pulls data from customer interactions and records, providing a snapshot of opportunity strengths, weaknesses, and vulnerabilities to support improved sales outcomes. It provides a comprehensive summary of all opportunity information and key insights from Sugar records, covering expected outcomes, key personnel or customer contacts, and any perceived risks to the opportunity’s success. It also suggests next-best actions based on the current state of the opportunity and competitors involved, helping to create sales copy that converts to successful outcomes.

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Case Summarization uses generative AI to automatically analyze customer interactions and extract key insights, providing a deeper understanding of customers. It summarizes case records, provides key insights, and identifies potential blockers, issues, or risks. Additionally, the functionality suggests the next-best actions based on the current state of the case, which is enhanced by sentiment analysis. Generating customer history or service ticket summaries helps customer service agents understand context for more personalized assistance.

These generative AI summarization features support language translation as needed – ideal for sales and service teams serving prospects and customers in various languages around the globe. This ensures the entire team is providing a consistent and effective face to customers and prospects.

The new capabilities reflect Sugar’s commitment to unlocking the full potential of business intelligence, AI, and machine learning to revolutionize sales, marketing, and customer service.

“For years, industry has discussed the critical importance of achieving a 360-degree customer view to deliver exceptional experiences. Sugar’s generative AI capabilities consume and distill information at lightning speed, enabling sales and customer service representatives to understand the customer relationship as it stands and help them determine what to do next in a fraction of the time previously required,” said Zac Sprackett, Chief Technology Officer, SugarCRM.

One company leveraging Sugar’s new generative AI capabilities is WFG National Title, a Williston Financial Group Company. The company is using the Sugar platform to streamline the real estate transaction process, and enhance the customer experience with their Agent Partners, while significantly improving business outcomes.

“We have been amazed at the quality of the context that Sugar’s new GenAI functionality has been able to generate from our internal notes and sales data,” said John Williams, Program Manager for Agency Operations at WFG National Title, a Williston Financial Group Company. “In fact, after looking at these GenAI opportunity summaries, we determined there were a number of opportunities we may need to revisit. So, not only is GenAI doing the heavy lifting of summarization, it’s helping ensure we don’t overlook an opportunity or miss a critical follow up step in the sales process.”

“We continue to deliver technology that gives our midmarket customers a competitive edge,” said Paul Farrell, Chief Product Officer, SugarCRM. “This is delivered through our time-aware business intelligence, AI and machine learning for sentiment analysis, close prediction, white space analysis and now generative AI for intelligent summarization.”

SOURCE: Businesswire