TrustRadius and ZoomInfo announce their new integration that sales and marketing teams have long awaited—a powerful collaboration that combines ZoomInfo’s contact-level intelligence with TrustRadius downstream intent data. This integration, facilitated through the ZoomInfo Sales platform, promises to transform how businesses identify, target, and engage with in-market buyers.
The partnership between TrustRadius and ZoomInfo marks a significant milestone in the industry, enabling organizations to kiss revenue anxiety goodbye. By harnessing the unique strengths of both platforms, go-to-market teams can now increase the fidelity of their sales outreach to buyers that are actually in-market researching their product or competitors’.
“With ZoomInfo and TrustRadius making data-driven selling so accessible, there’s no excuse for go-to-market teams to sell any other way,” ZoomInfo Chief Revenue Officer James Roth said. “Doing more independent research than ever, buyers are staying off of sellers’ radars longer. But with ZoomInfo’s industry-leading data combined with the power of TrustRadius’ intent data, sellers can find the right person at interested companies, get context to deliver personalized messaging at the optimal time, and close deals more quickly.”
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By using TrustRadius’ downstream intent data within ZoomInfo Sales, important use cases are unlocked, including prioritizing outreach to high-value, in-market contacts at target accounts who will convert at a higher rate. Go-to-market teams can also get ahead of churn by understanding which of their customers are researching alternative technologies. Or, if a customer is researching other products within their suite on TrustRadius, teams can improve upsell and cross-sell rates.
“Before the TrustRadius integration existed in ZoomInfo, our team pulled intent data and manually hunted down contacts for companies showing interest in our products. Now, I can set up saved searches that eliminate this manual work, allowing our team to spend more time engaging with prospects and customers,” says Sinehan Kerman, Senior Director of Global Revenue Operations at TIS (Treasury Intelligence Solutions).
“The powerful combination of ZoomInfo’s contact-level intelligence and TrustRadius’ downstream intent data will make distinguishing noise from a true buyer signal a problem of the past,” Vinay Bhagat, Founder and CEO of TrustRadius said. “By leveraging this partnership, intent data becomes more actionable, empowering teams with even greater precision and efficiency. Ultimately, it will help drive revenue growth while maximizing ROI by engaging buyers actively researching your products or your competitors to win more deals faster.”
SOURCE: PRNewswire
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