The News This Week: Martech 360’s Weekly News Roundup Featuring, Magnite, TaTaTu, Conviva, Casted, And #paid
Here is Martech 360’s Weekly Roundup of the top news from global markets. In this fast paced world, breaking down information helps readers grasp the nuances that follow the news.
In Martech Technology this week…
Magnite announced it has been selected by Samsung Ads to power programmatic OTT and CTV inventory for Samsung TV Plus in India. Samsung Ads is the media and advertising division of Samsung Electronics, a leading provider of advanced TV advertising inventory powered by the largest global source of TV data.
Google Launches Updated Search Ads 360 Management Platform For Performance Advertisers
Retina AI, the leading predictive customer lifetime value (pCLV) intelligence company announced an integration with Google Ads, allowing customers to track how effective their advertising campaigns are in acquiring customers with high lifetime value to brands.
In Social Media Technology news this week…
TaTaTu Creates Opportunities For Paid Employment On Feature Film Sets Including ‘In The Fire’
TaTaTu, the first social platform that promotes the sharing economy of data by rewarding users with TTU Coins for viewing content and social media activities, debuts the opportunity for its users to find paid background actor work on major motion picture sets.
2022 Winter Olympics Win Gold In Streaming Viewership And Social Engagement
New Data from Conviva Shows 349% Streaming Spike for 2022 Opening Ceremony Day; Team USA Leading World on Social. 71% of streaming viewership was captured in the middle two hours of the ceremony, due largely in part to the brevity of this year’s event.
In Mobile Technology news this week…
Ogury Appoints Industry Veteran Geoffroy Martin As Chief Operating Officer
Ogury announced the appointment of Geoffroy Martin as Chief Operating Officer. In his role, Martin will spearhead the company’s ongoing global expansion and oversee a broad scope of functions, from revenue, operations, product, to technology and marketing.
Video Consumption Increased 121% Since 2019, Per Wistia’s State Of Video Report
Wistia, a leading video marketing platform for B2B businesses, released its annual State of Video report, which found that more than 14.6 billion minutes worth of videos were watched in 2021.
In Tech Analytics news this week…
Standard Insights Announces An AI-Driven Analytics Integration With Flowhub
Standard Insights, an AI as a Service marketing platform announces an integration partnership with Flowhub, a leading-edge cannabis point-of-sale solution with a valuation of over $200 million that includes leading investors Headline, Poseidon, and celebrity Shawn “Jay-Z” Carter.
Danish Retailer Søstrene Grene Selects MParticle To Bring Hygge To Omnichannel Customer Data
mParticle, the largest independent Customer Data Platform, announced Søstrene Grene Import A/S, a Danish retail chain, has selected mParticle as its customer data infrastructure. Sostene Grene will rely on mParticle to unify its customer data and activate insights across customer touchpoints online and in-store.
In Tech Content news this week…
Casted Launches Industry-First Features For Amplifying Written Content For Marketers
Casted, the first amplified marketing platform and only audio and video podcast solution designed for B2B enterprise marketers, announced its expansion of Casted Themes + Written Content.
Ashley Riske Joins #Paid As Head Of Business Strategy
#paid, a creator marketing platform that connects brands with content creators, has brought on former head of Kin Community Canada Ashley Riske as its head of Business Strategy. Riske is an industry expert and speaker who launched one of the first creator marketing companies in Canada and grew it into a thriving business.
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