Verve and Audigent Expand Curation Capabilities Across In-App and CTV Channels

Verve Group, a leading omnichannel SSP, has partnered with Audigent, a prominent data activation and identity platform, to enhance curation capabilities across in-app and connected TV (CTV) channels. This collaboration aims to provide advertisers with more precise audience targeting by leveraging Audigent’s advanced data curation tools and Verve’s extensive supply-side infrastructure. By integrating their technologies, the partnership facilitates the creation of curated private marketplaces (PMPs) that combine premium inventory with rich audience data, enabling more effective and efficient programmatic advertising campaigns.

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This initiative addresses the growing demand for privacy-compliant, first-party data solutions in the wake of increasing data privacy regulations and the deprecation of third-party cookies. The combined efforts of Verve and Audigent are set to deliver enhanced performance metrics for advertisers while ensuring a seamless and secure experience for consumers across various digital platforms.​

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