Ad.com Acquires Public Good to Advance Purpose-Driven Digital Advertising and AI-Powered Innovation

Ad.com, a leader in performance marketing and digital media, announced the acquisition of Public Good, the foremost platform for values-based digital advertising through advanced contextual targeting. This strategic move reinforces Ad.com’s position at the intersection of performance and purpose, while empowering Public Good to accelerate its innovation and global reach.

“Ad.com’s investment marks a pivotal step in our journey to global leadership, enabling us to deliver innovative, first-to-market solutions powered by next-generation AI,” said Melissa Anderson, who will assume the role of President at Public Good as it becomes part of the Ad.com portfolio.

Scaling Values-Aligned Advertising with Impact

This acquisition aligns with a shared commitment: enabling the world’s most trusted brands to connect with audiences through mission-driven messaging, measurable outcomes, and meaningful social impact. With Ad.com’s backing, Public Good will scale its operations and expand access to its cutting-edge AI capabilities—including its proprietary “moment of motivation” engine that dynamically serves purpose-based content in real time.

Also Read: Amazon Ads and Roku Partner to Create the Largest Authenticated Connected TV Footprint in the U.S.

The company also plans to extend its platform into Generative AI Search, creating new possibilities for how users discover and engage with socially relevant campaigns.

Strategic Leadership to Drive Growth

The announcement marks a significant milestone for both companies, and underscores Ad.com’s investment in high-growth, AI-enabled media solutions.

“Melissa Anderson, a key architect of Public Good’s brand and publisher strategy, will continue to lead Public Good through this next chapter,” said Danny Bibi, CEO of Ad.com. “I couldn’t be more excited about Melissa’s dynamic leadership and its impact for the business moving forward.”

With this integration, Ad.com is not only expanding its product offerings but also reinforcing its vision for a future where purpose and performance are no longer separate strategies, but part of a unified digital advertising ecosystem.