Akool’s Generative AI Platform Sets New Standard for Brand Engagement

Akool, the breakthrough Generative AI platform for personalized visual marketing and advertising, launched setting an industry standard for AI-driven personalization in marketing and advertising. Designed for forward-thinking global brands and innovative marketing creators, Akool fosters brand loyalty, captivates audiences, and significantly increases return on investment (ROI) through immersive brand experiences.

In a world saturated with advertising messages, consumers are often bombarded with generic and uninspiring content. By immersing potential customers in the brand’s story, marketers can engage and inspire them, instead of making the experience dull and uninteresting. According to a recent Capgemini Research Institute report, 58% of consumers said immersive experiences could be impactful and valuable during product selection and purchase. Nearly half of consumers believe immersive experiences will also impact product awareness and consideration and product usage and support.

Another 2023 study by McKinsey found that companies that excel at personalization generate 40% more revenue from those activities than average players – across all industries.

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With Akool, marketers and advertisers can create brand and ad campaigns that allow customers to test drive a new car in their neighborhood, hang out with their favorite celebrity, try on holiday makeup or clothing or interact with personalized digital avatars. These are just a few examples of how brands can create immersive marketing campaigns and brand experiences to delight and engage customers.

“Akool’s generative AI has breathed new life into our clients’ branding efforts. Akool’s technology was 1000X better than anything else we tested in the market,” said Adam Baskin, Director of Innovation at Toolofna.

As the market undergoes a transformation, Akool is poised to lead with its groundbreaking Generative AI platform, specifically tailored for personalized visual marketing and advertising. Unlike many open-source generative AI tools that are still in their infancy and may disappoint brands with inconsistent quality, Akool sets a new standard for precision technology.

“In the fast-paced beauty industry, it’s crucial for brands to stand out. With Akool’s Generative AI platform we are using it to develop our holiday hair campaign and the technology has really blown us away! We are looking to Akool to deeply connect with our consumers, taking them on a personalized journey to showcase the transformative power of VOLOOM,” said Patty Lund, founder and CEO of VOLOOM. “What Akool has to offer is redefining the boundaries of advertising for us and will heighten engagement and response from our community of users and influencers alike. To see Akool in action is nothing short of spectacular. It really brings the wow factor to consumers. As a brand, we’re always on the lookout for innovative ways to resonate with our audience, and Akool has truly set the bar high for immersive experience marketing.”

SOURCE: PRNewswire