Amagi and Anoki Forge Strategic Partnership to Revolutionize Contextual Advertising for FAST Channels

In August 2024, Amagi, a leader in cloud-based SaaS technology for Connected TV (CTV), has announced a strategic partnership with Anoki, Inc., a pioneer in AI-driven contextual CTV advertising. This collaboration marks a significant advancement in contextual advertising for free ad-supported streaming TV (FAST), driving forward the integration of AI in the CTV industry.

The partnership will see Amagi integrate Anoki’s ContextIQ platform, which delivers contextual scene-level metadata for select content served via Amagi. Utilizing multi-model generative AI, ContextIQ surpasses traditional genre and text analysis to ensure highly relevant ad placements at optimal moments, enhancing viewer engagement. Additionally, ContextIQ assesses scenes based on brand safety standards and focuses on content rather than viewer data, facilitating compliance with emerging privacy regulations.

KA Srinivasan, Co-founder and Chief Revenue Officer of Amagi, remarked, “Our alliance with Anoki perfectly aligns with our goal to enhance ad delivery and monetization for FAST channels while providing our clients with cutting-edge technology and AI solutions. Anoki’s ContextIQ represents the pinnacle of contextual advertising, promising increased viewer engagement and maximized monetization potential for FAST channels. It also complements our recently launched Zero Slate innovation, delivering exceptional efficiency and user experience.”

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Raghu Kodige, Founder and CEO of Anoki, added, “Our advanced AI ensures that advertisements are not only relevant but also contextually aligned with the content being viewed. ContextIQ revolutionizes traditional advertising by ensuring top-tier viewer engagement, brand safety, and adherence to privacy standards. Partnering with Amagi, a key player in the FAST ecosystem, allows us to extend our sophisticated contextual targeting capabilities to a broader audience.”

This partnership aims to redefine the CTV advertising landscape by merging Amagi’s extensive FAST platform with Anoki’s advanced AI technology. The collaboration will explore new ad formats, improve viewing experiences, and enhance content monetization, further advancing the CTV space.

Amagi’s comprehensive suite of channel creation, distribution, and monetization solutions serves a global client base that includes ABS-CBN, AccuWeather, A+E Networks UK, beIN Sports, Cineverse, Cox Media Group, Fremantle, Gannett, Gusto TV, NBCUniversal, PAC-12, Tastemade, and The Roku Channel.