Amagi and Phenix have joined forces to enhance the streaming experience, introducing cutting-edge, low-latency technology for seamless ad insertion that brings viewers closer to live action than ever before. Their collaboration promises to revolutionize free ad-supported streaming TV (FAST) and live events by delivering real-time streaming with subsecond latency. This means viewers will no longer have to worry about spoilers from social media as they can enjoy an unmatched, “see it first” experience. By integrating Amagi’s automation and scheduling capabilities with Phenix’s real-time streaming, content owners can offer smooth ad monetization alongside crystal-clear video.
Adding to this powerful partnership, Bitmovin steps in with its new Player Web X, ensuring flawless video playback on any device. Its open-source plugin system makes it easy for streaming providers to integrate and maintain high-quality performance. By supporting Phenix’s real-time server-side ad insertion (SSAI), Bitmovin ensures uninterrupted, top-tier playback while ads are seamlessly inserted in real time.
This collaboration between Amagi and Phenix now enables Amagi to push content from its CLOUDPORT scheduling system directly into Phenix’s global real-time streaming network, which spans over 34 points of presence. The result is a smooth, subsecond delivery of content. Additionally, Amagi’s advanced ad technology integrates with Phenix’s real-time SSAI to offer personalized ads without disrupting the viewing experience.
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Bill Wishon, Chief Product Officer at Phenix, shared his enthusiasm: “Amagi has set the standard in FAST channel delivery and cloud-based broadcast technology. We’re excited to partner with them to bring these innovative solutions to the market.”
Richard Perkett, Chief Product Officer at Amagi, added, “Phenix’s expertise in scalable real-time streaming helps us offer an all-in-one solution for next-gen OTT streaming, including real-time server-side ad insertion. We can’t wait to see how our customers will leverage these capabilities.”
Amagi continues to provide comprehensive solutions for channel creation, distribution, and monetization. Its client roster features some of the industry’s biggest players, including A+E Networks UK, Cox Media Group, NBCUniversal, DAZN, and VIZIO.
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