Amsive Unifies Branding to Reflect Its Audience Science™ Approach

Amsive, a leading performance marketing agency, announced that all services and channels will now operate under one brand. The company was previously marketing its digital services under the brand Amsive Digital.

Amsive has also branded its unique approach to audience-first strategy refined through years of investment and experience as Audience Science.

Since its inception, Amsive has brought together the top direct and digital agencies to provide a unified offering that drives customer acquisition and engagement as a single performance marketing powerhouse.

“Audience Science is the culmination of years of expertise in skillfully navigating the complex and evolving marketing ecosystem,” said Mike Coppola, President. “It ensures clients stay focused on acquiring the next, best customer.”

Designed by data experts utilizing machine learning, Audience Science draws on Xact, Amsive’s uniquely powerful agency data platform, to predict behaviors and provide deeper insights than other agencies. Offering actionable segmentation, modeling, messaging, and measurement, Audience Science activates the right audiences faster, more effectively, and efficiently.

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“Our audience-first approach has always delivered results that go above and beyond, giving clients the competitive advantage needed to get ahead and stay ahead,” states Brad Moore, CEO. “Along with unified branding, Amsive has taken the next step in our journey to build a new kind of agency, helping clients amplify results and achieve their desired business outcomes.”

Amsive is a data-driven performance marketing agency that enhances marketing ROI through innovative customer acquisition and engagement solutions. As a full-service agency, Amsive enables growth by leveraging digital and direct-native expertise, with dedicated teams shaping powerful strategies, creative executions, direct mail, digital marketing, including SEO, paid search, media, and performance measurement. At the core of Amsive’s success is Audience Science™, a unique approach to audience building and analysis, channel activation, testing, and measurement, which navigates today’s marketing complexity to develop optimal audiences and surpass performance objectives always focusing on our next best customer.

SOURCE : PRNewswire