Bauer Media Audio Expands Digital Audio Advertising with audioXi Launch in the UK

Bauer Media Audio is set to enhance its digital audio footprint with the introduction of its successful digital audio advertising platform, audioXi, to the UK market. This innovative solution, powered by first-party data from Bauer’s premium audio and publishing brands, will enable advertisers to reach targeted audiences across a diverse array of audio content. Advertisers will be able to incorporate audioXi into campaigns booked with Bauer Media starting this July.

As one of Europe’s largest digital audio advertising marketplaces, audioXi is already operational across eight Bauer Media Audio markets, including Denmark, Sweden, Finland, Norway, Ireland, Poland, Portugal, and Slovakia. Its UK debut will unlock fresh opportunities for brands looking to leverage precision targeting in digital audio advertising.

With the UK launch, audioXi will provide advertisers with AI-driven capabilities to craft highly effective, addressable campaigns. These will leverage consumer insights from over 50 of Bauer’s influential media brands, including renowned audio networks such as Absolute Radio, KISS, and Magic Radio, as well as popular podcasts and leading publishing titles like Grazia, Empire, Car, and Mother & Baby.

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Simon Kilby, MD, Bauer Media Advertising, stated: “Launching audioXi in the UK has been our long-term strategic plan, giving us increased agility and control to shape our next steps in the digital audio landscape while strengthening our offering across Europe. We’re genuinely thrilled to integrate our broadcast and digital audio solutions and the response from advertisers has already been incredibly positive. As Bauer Media celebrates its 150th birthday this year, the business continues to evolve, building on its trusted foundations with ambitious investment in the future.”

By bringing audioXi to the UK, Bauer Media Audio is reinforcing its commitment to innovation in digital audio advertising, providing brands with advanced targeting solutions that maximize audience engagement across its extensive media network.