Dentsu UK&I appoints Jenny Bullis as Media Practice CEO to drive growth and competitiveness

Dentsu UK and Ireland announces the appointment of Jenny Bullis, UK&I Media Practice CEO, who will join its executive leadership team. Bullis will lead dentsu’s UK&I media market, the third largest in the dentsu family, scaling its integrated media capabilities to ensure clients receive unique access to future-facing and competitive solutions.

Bullis will report into Angela Tangas, CEO UK&I, and partner with dentsu’s global and EMEA leadership to enhance its media strategy and strengthen its position in the market. In the UK&I, Bullis will accelerate dentsu’s positive performance and drive further growth momentum by partnering with its creative and CXM practice areas to deliver revolutionary services that set a new benchmark for modern media solutions in market.

Jenny brings 25+ years’ experience in Media and Marketing – most recently at Meta, where she led the EMEA-wide Marketing Science organisation, supporting Meta’s largest and mid-sized advertisers’ investment to be managed more effectively and efficiently. She started her career at Starcom, and has held senior Media and Marketing roles as BT, Sainsbury’s, ITV, Omnicom, and Group M.

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The progressive, integrated media practice will support dentsu in its ambition to innovate for impact, with solutions anchored around the evolving needs and expectations of its clients – all through the lens of the Sanpo Yoshi philosophy of being good for people, business and society.

Bullis will join dentsu from 3 June.

Angela Tangas, CEO UK&I at dentsu, said: “Jenny is a proven leader and brings three key principles to her work: curiosity, creativity and innovation, wrapped in rigour; privacy by design, a clear ethics bar; and inclusion and diversity – all as fundamentals. She joins dentsu during a dynamic period of technological advancement, which we’re harnessing to deliver exceptional value for clients and propel their businesses forward. With Jenny’s strong leadership, I’m excited to supercharge brands with best-in-class integrated media solutions.”

Jenny Bullis, Media Practice CEO UK&I at dentsu, said: “Amid a rapidly evolving industry landscape, dentsu’s commitment to innovation and creativity sets it apart. I look forward to harnessing our collective expertise to drive meaningful impact and forge new frontiers. The strength of talent across the group is remarkable, and I’m excited to help build the agency group of the future.”

SOURCE: Dentsu