DoubleVerify Expands Its Reach, Offering Invalid Traffic and Viewability Insights for Spotify Video Ads

On October 16, 2024, DoubleVerify (DV), a leading software platform for digital media measurement, announced a new integration with Spotify to verify media quality on the platform. This collaboration allows advertisers to measure fraud/invalid traffic (IVT) and viewability for video campaigns run through Spotify’s self-serve ad platform, Spotify Ads Manager.

“DoubleVerify is committed to protecting media spend and optimizing performance wherever marketers reach their audiences,” said Mark Zagorski, CEO of DoubleVerify. “By extending our independent measurement capabilities to Spotify, we empower advertisers to accurately measure and enhance their video campaign performance on the world’s leading audio streaming subscription service.”

Through this integration, Spotify advertisers will gain access to:

• Fraud Detection: DV identifies fraud and IVT, including hijacked devices and bot traffic, ensuring ads are viewed by real users.
• Viewability Verification: DV offers robust verification to determine if an ad has the chance to be seen and assess its impact.

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“As users increasingly engage with video content on Spotify—with a 44% year-over-year increase in video streams—it’s essential to provide advertisers with deeper insights,” said Chloe Wix, Global Director of Product Marketing at Spotify. “This partnership with DoubleVerify enhances transparency and effectiveness for advertisers using Spotify Ads Manager to reach their target audiences.”

Brands using Spotify Ads Manager will now have access to DV’s fraud and viewability insights across desktop and mobile in-app video placements.